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EverAI

Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • PolandSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in building and optimizing CRM systems in high-volume B2C environments, leveraging behavioral data and experimentation.

Highest-signal resume keywords
CRM Strategy DevelopmentUser Behavior AnalysisSegmentation and PersonalizationCross-Functional CollaborationRevenue Growth Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
CRM ExperienceCampaign Logic CreationPerformance AnalysisExperimentation and TestingAttribution and Incrementality
Soft Skills
Clear CommunicationCross-Functional Collaboration
Tools & Technologies
CRM ToolingData TrackingMessaging Systems
Industry Keywords
B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-Commerce

About the role

Key responsibilities & impact
  • Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
  • Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities
  • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
  • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
  • Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
  • Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
  • Report directly to Thomas Lacroix, Co-founder and CMO
  • Build the CRM playbook and turn CRM into a major revenue channel for EverAI’s AI companionship products

Requirements

What you’ll need
  • Significant prior CRM experience with measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
  • Experience in a high-volume B2C subscription business where CRM directly affected revenue
  • Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
  • Ability to use user behavior, testing, control groups, attribution, and incrementality to validate results
  • Comfortable building without a finished playbook and working with incomplete information
  • Clear communication and cross-functional collaboration in English
  • Comfortable working with products powered by uncensored AI models and content
  • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
  • Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
  • Bonus: experience building or redesigning CRM in a fast-scaling company
  • Bonus: use of AI for analysis, personalization, experimentation, or content development
  • Willingness and ability to work under a B2B contract arrangement in the country of residence
  • Legal authorization to work in the current country of residence

Benefits

Comp & perks
  • Bonus offered
  • 4 weeks (20 working days) of paid time off per year
  • Fully remote work
  • Annual in-person meetup
  • Monthly allowance of 100 USD for health insurance expenses
  • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members
  • Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
  • Learning budget for courses, books, conferences, events, or certifications
  • Company laptop
  • Monitor budget up to 250 USD
  • Keyboard, mouse, microphone, and headphones budget up to 150 USD
  • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
  • Flexible B2B contract structure focused on long-term commitment and impact