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EverAI

Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • United KingdomSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in collaborating with cross-functional teams to enhance CRM tools and optimize performance metrics.

Highest-signal resume keywords
CRM Strategy DevelopmentUser Behavior AnalysisSegmentation and PersonalizationCampaign Logic CreationRevenue Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Revenue GrowthConversion OptimizationRetention StrategiesLTV AnalysisExperimentation and TestingPerformance AnalysisCampaign ManagementData-Driven Decision MakingUser Journey MappingBehavioral Data Utilization
Soft Skills
CollaborationProblem SolvingAdaptabilityCommunication
Tools & Technologies
CRM ToolsEmail Marketing PlatformsPush Notification SystemsIn-Product MessagingAnalytics Software
Industry Keywords
B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual CurrencyAI PersonalizationContent Development

About the role

Key responsibilities & impact
  • Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
  • Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
  • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
  • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
  • Build experiments, measure results, scale winning approaches, and identify subsequent opportunities
  • Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messages, offers, and reporting
  • Report directly to Thomas Lacroix, Co-founder and CMO
  • Own CRM across email, push notifications, in-product messaging, and promotions

Requirements

What you’ll need
  • Significant experience personally driving improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with measurable results
  • Experience in a high-volume B2C subscription business where CRM directly affected revenue
  • Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
  • Experience using user behavior, testing, control groups, attribution, and incrementality to validate results
  • Ability to build without a finished playbook and work with imperfect information
  • Ability to collaborate with technical, creative, and commercial stakeholders in English
  • Comfortable working with products powered by uncensored AI models and content
  • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
  • Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
  • Bonus: experience building or redesigning CRM in a fast-scaling company
  • Bonus: use of AI for analysis, personalization, experimentation, or content development
  • Willingness and ability to work under a B2B contract arrangement in the country of residence

Benefits

Comp & perks
  • 4 weeks (20 working days) of PTO per year
  • Annual in-person meetup
  • Monthly allowance of 100 USD for health insurance expenses
  • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
  • Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
  • Learning budget for courses, books, conferences, events, or certifications
  • Company laptop
  • Monitor budget up to 250 USD
  • Keyboard/mouse/mic/headphones budget up to 150 USD
  • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
  • Fully remote work
  • Long-term B2B contract arrangement preferred, with flexibility
  • Bonus offered