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EverAI

Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • TurkeySenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven segmentation and personalized campaigns. Proven ability to collaborate across teams and leverage behavioral insights to optimize customer journeys and drive measurable results.

Highest-signal resume keywords
CRM Strategy DevelopmentUser SegmentationRevenue Growth OptimizationData Analysis and ExperimentationCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRM Lifecycle ManagementCampaign Logic CreationPerformance AnalysisA/B TestingAttribution ModelingIncrementality TestingUser Journey MappingBehavioral Data AnalysisPersonalization TechniquesRetention Strategies
Soft Skills
OwnershipCollaborationAdaptabilityCommunication
Tools & Technologies
CRM ToolsData Analytics PlatformsEmail Marketing SoftwareExperimentation Tools
Industry Keywords
B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual Currency

About the role

Key responsibilities & impact
  • Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
  • Use behavioral data to identify user disengagement, lost purchase opportunities, and growth opportunities
  • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
  • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
  • Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
  • Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
  • Report directly to Thomas Lacroix, Co-founder and CMO
  • Build the CRM playbook and turn CRM into a major revenue channel

Requirements

What you’ll need
  • Demonstrated experience scaling CRM and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
  • Experience in a high-volume B2C subscription business where CRM directly affected revenue
  • Ability to create segments, journeys, experiments, campaign logic, and performance analyses
  • Experience using testing, control groups, attribution, and incrementality
  • Ability to work quickly, take ownership, and build without a finished playbook
  • Ability to collaborate with technical, creative, and commercial stakeholders in English
  • Comfortable working on products powered by uncensored AI models and content
  • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
  • Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
  • Bonus: experience building or redesigning CRM in a fast-scaling company
  • Bonus: use of AI for analysis, personalization, experimentation, or content development
  • Willingness and ability to work under a B2B contract arrangement in the country of residence

Benefits

Comp & perks
  • 4 weeks (20 working days) of PTO per year
  • Annual in-person meetup
  • Monthly allowance of 100 USD for health insurance expenses
  • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
  • Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
  • Learning budget for courses, books, conferences, events, or certifications
  • Company laptop
  • Monitor budget up to 250 USD
  • Keyboard/mouse/mic/headphones budget up to 150 USD
  • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
  • Fully remote work from anywhere
  • Annual target bonus may apply