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EverAI

Senior Lifecycle Marketing Manager

EverAI

. Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • PolandSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in collaborating with cross-functional teams to enhance CRM tools and reporting.

Highest-signal resume keywords
CRM Strategy DevelopmentUser Behavior AnalysisSegmentation and PersonalizationCampaign Logic CreationRevenue Growth Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
CRM Lifecycle ManagementData AnalysisPerformance MeasurementExperimentationUser Segmentation
Soft Skills
CollaborationOwnershipPrioritizationAdaptability
Tools & Technologies
Email Marketing ToolsPush Notification SystemsIn-Product MessagingCRM Software
Industry Keywords
B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-Commerce

About the role

Key responsibilities & impact
  • Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
  • Use behavioral data to identify where users disengage or miss purchase opportunities
  • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
  • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
  • Build experiments, measure results, scale winning approaches, and identify follow-up opportunities
  • Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
  • Manage CRM across email, push notifications, in-product messaging, and promotions
  • Report directly to Thomas Lacroix, Co-founder and CMO

Requirements

What you’ll need
  • Demonstrated experience scaling CRM and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
  • Experience in a high-volume B2C subscription business where CRM directly affected revenue
  • Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
  • Experience using user behavior, testing, control groups, attribution, and incrementality to validate results
  • Ability to work quickly, build without a finished playbook, prioritize, and take ownership
  • Ability to collaborate with technical, creative, and commercial stakeholders in English
  • Comfort working with products powered by uncensored AI models and content
  • LinkedIn profile URL or N/A
  • Must be legally authorized to work in the current country of residence
  • Willingness and ability to work under a B2B contract arrangement in the country of residence
  • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
  • Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
  • Bonus: experience building or redesigning CRM in a fast-scaling company
  • Bonus: use of AI for analysis, personalization, experimentation, or content development

Benefits

Comp & perks
  • 4 weeks (20 working days) of PTO per year
  • Annual in-person meetup
  • Monthly allowance of 100 USD for health insurance expenses
  • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
  • Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
  • Learning budget for courses, books, conferences, events, or certifications
  • Company laptop
  • Monitor budget up to 250 USD
  • Keyboard/mouse/mic/headphones budget up to 150 USD
  • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
  • Fully remote work-from-anywhere arrangement