Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • GermanySenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in collaborating with cross-functional teams to enhance CRM effectiveness and drive measurable results.

Highest-signal resume keywords

CRM Strategy DevelopmentBehavioral AnalysisCampaign Logic CreationPerformance AnalysisB2C Subscription Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User SegmentationJourney MappingExperimentationConversion OptimizationRetention StrategiesRevenue GrowthData AnalysisAttribution ModelingIncrementality TestingPersonalization Techniques

Soft Skills

CollaborationIndependent WorkCommunication

Tools & Technologies

CRM ToolsAnalytics PlatformsA/B Testing SoftwareEmail Marketing SoftwareData Tracking Systems

Industry Keywords

IGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual CurrencyAI-Assisted Analysis

About the role

Key responsibilities & impact

Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify user disengagement and missed purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Improve token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale winning approaches, and iterate
Work with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, offers, and reporting
Report directly to Thomas Lacroix, Co-founder and CMO
Build the CRM playbook and make CRM a major revenue channel

Requirements

What you’ll need

Demonstrated significant improvements personally driven in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with measurable results
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
Knowledge of behavioral analysis, testing, control groups, attribution, and incrementality
Ability to work quickly and independently without a finished playbook
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfort working with products powered by uncensored AI models and content
Preferred B2B contract arrangement / willingness and ability to work under a B2B contract arrangement in country of residence
Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, high-frequency e-commerce, token/credit/virtual-currency/bonus/repeat-deposit models, fast-scaling CRM, or AI-assisted analysis and experimentation

Benefits

Comp & perks

4 weeks (20 working days) of PTO per year
Annual in-person meetup
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop provided
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other AI tools
Fully remote work
Bonus offered