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EverAI

Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • CyprusSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven decision-making and collaboration with cross-functional teams. Proficient in creating and optimizing customer journeys, segments, and experiments to enhance lifetime value and conversion rates.

Highest-signal resume keywords
CRM Strategy DevelopmentRevenue Growth AnalysisUser Behavior AnalysisSegmentation and PersonalizationCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Revenue ImprovementConversion OptimizationRetention StrategiesCustomer Journey MappingPerformance AnalysisCampaign Logic CreationExperimentation and TestingData-Driven Decision MakingAttribution AnalysisIncrementality Testing
Soft Skills
CollaborationProblem-SolvingDecision-MakingAdaptabilityCommunication
Tools & Technologies
CRM ToolsBehavioral Data AnalysisAI ModelsReporting ToolsMarketing Automation Software
Industry Keywords
B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual CurrencyFast-Scaling CRMAI-Assisted Personalization

About the role

Key responsibilities & impact
  • Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
  • Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
  • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
  • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
  • Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
  • Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
  • Own CRM as a major revenue channel
  • Report directly to Thomas Lacroix, Co-founder and CMO

Requirements

What you’ll need
  • Demonstrated significant improvements personally driven in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers
  • Experience in a high-volume B2C subscription business where CRM directly affected revenue
  • Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
  • Experience using user behavior, testing, control groups, attribution, and incrementality to validate results
  • Ability to build without a finished playbook and make decisions with imperfect information
  • Ability to collaborate with technical, creative, and commercial stakeholders in English
  • Comfort working with products powered by uncensored AI models and content
  • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, high-frequency e-commerce, token/credit/virtual-currency/bonus/repeat-deposit models, fast-scaling CRM, or AI-assisted analysis and personalization
  • Must be legally authorized to work in the country of residence
  • Willingness and ability to work under a B2B contract arrangement in the country of residence

Benefits

Comp & perks
  • 4 weeks (20 working days) of PTO per year
  • Annual in-person meetup
  • Monthly allowance of 100 USD for health insurance expenses
  • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
  • Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
  • Learning budget for courses, books, conferences, events, or certifications
  • Company laptop
  • Monitor budget up to 250 USD
  • Keyboard/mouse/mic/headphones budget up to 150 USD
  • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
  • Fully remote work-from-anywhere arrangement
  • Flexible B2B contract structure