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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing campaigns and driving growth through data analysis and creative strategies. Proficient in managing substantial media budgets and executing high-impact marketing initiatives across various platforms.
Highest-signal resume keywords
Performance MarketingCampaign OptimizationGA4 AnalyticsCreative StrategyUser Acquisition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionFunnel OptimizationConversion Rate OptimizationData AnalysisPaid Media ManagementA/B TestingCreative Brief WritingCohort AnalysisSOP DevelopmentExperimentation Pipelines
Soft Skills
Strong CommunicationCollaborative SkillsGoal-OrientedOwnership MindsetDoer Mindset
Tools & Technologies
VoluumGA4Internal DashboardsMetaTikTokSnapchatASANative Advertising Platforms
Industry Keywords
User AcquisitionPaid Media SpendCACLTVSubscription ModelsSensitive VerticalsRegulated Verticals
About the role
Key responsibilities & impact- Take ownership of one or two paid acquisition channels, with potential to expand scope based on performance
- Build and iterate scalable acquisition funnels against aggressive growth targets
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor campaign performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks for strategic and tactical decisions
- Define creative hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and accelerate testing
- Manage relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities across networks, formats, and tools
- Adapt strategy to platform rules and algorithm changes
- Identify automation opportunities and create internal acquisition tools
- Create SOPs, playbooks, and experiment pipelines for efficient campaign scaling
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Support growth from 30M to 100M users within 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO on growth initiatives
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate quickly
- Experience optimizing landing pages and funnel conversion
- Past exposure to subscription models and CAC/LTV frameworks (nice-to-have)
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth (nice-to-have)
- Perfect fluency in English
- Strong communication and collaborative skills
- Goal-oriented, ownership, and commitment
- Doer mindset; ability to balance execution, planning, and strategy
- Comfortable advertising products based on uncensored models and content
- Ability and willingness to work under a B2B contract arrangement in the country of residence
- Legal authorization to work in the candidate's country of residence
Benefits
Comp & perks- 4 weeks (20 working days) of paid time off per year
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other necessary tools
- Fully remote work from anywhere
- Flexible B2B contract arrangement
- Bonus offered as part of the compensation package