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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing paid media campaigns and improving conversion rates through data analysis and creative strategies. Proven ability to manage significant media budgets while driving user growth and maintaining key performance metrics.
Highest-signal resume keywords
Performance MarketingUser AcquisitionGA4 AnalyticsCreative BriefingCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingUser AcquisitionCampaign ExecutionLanding Page OptimizationFunnel IterationData AnalysisCreative StrategyA/B TestingMedia Spend ManagementCohort Analysis
Soft Skills
Strong CommunicationCollaborative SkillsGoal-OrientedOwnership MindsetDoer Mindset
Tools & Technologies
VoluumGA4Internal DashboardsMeta AdvertisingTikTok AdvertisingSnapchat AdvertisingASANative Platforms
Industry Keywords
Paid MediaCACLTVCPAROASB2B ContractCreative FatigueTraffic SourcesAcquisition FunnelsUser Growth
About the role
Key responsibilities & impact- Take the lead on one or two paid acquisition channels, with potential to expand scope based on performance
- Contribute to building scalable acquisition funnels from execution through iteration
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks for strategic and tactical decisions
- Own creative briefing by defining hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and increase testing speed
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities and develop internal evaluation criteria
- Track platform rules and algorithm changes and adapt strategy
- Identify automation opportunities and create internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO on growth initiatives
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate quickly
- Experience optimizing landing pages and funnel conversion
- Strong communication and collaborative skills
- Perfect fluency in English
- Goal-oriented, ownership and commitment
- Doer mindset; ability to balance execution, planning, and strategy
- Comfortable advertising products based on uncensored models and content
- Willing and able to work under a B2B contract arrangement in the country of residence
- Must be legally authorized to work in the current country of residence
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Fully remote work from anywhere
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- Applicable target bonus