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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing paid media campaigns and building scalable acquisition funnels. Proficient in analytical tools and creative strategies to drive user growth and improve key performance metrics.
Highest-signal resume keywords
Performance MarketingUser AcquisitionGA4VoluumCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementFunnel OptimizationCreative BriefingA/B TestingCohort AnalysisLanding Page OptimizationData AnalysisBudget ManagementConversion Rate OptimizationSOP Creation
Soft Skills
Strong CommunicationCollaborative SkillsGoal-OrientedDoer MindsetWillingness to Learn
Tools & Technologies
MetaTikTokSnapchatASAVoluumGA4Internal DashboardsAutomation ToolsReporting FrameworksExperiment Pipelines
Industry Keywords
CACLTVB2B ContractSubscription ModelsSensitive VerticalsRegulated VerticalsDatingFemtechTelehealth
About the role
Key responsibilities & impact- Lead one or two paid acquisition channels and potentially expand scope based on performance
- Build scalable acquisition funnels from execution through iteration
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks guiding strategic and tactical changes
- Own creative briefing, including hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and accelerate testing
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities and establish evaluation criteria
- Monitor platform rules and algorithm changes and adapt strategy
- Streamline acquisition through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Help grow the AI companionship platform's user base from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels and improve conversion through landing-page and funnel iteration
- Own creative input and analytical feedback loops
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate fast
- Experience optimizing landing pages and funnel conversion
- Strong communication and collaborative skills; perfectly fluent in English
- Goal-oriented, ownership and commitment
- Doer mindset; ability to balance execution, planning, and strategy
- Obsessive about speed, performance, and iteration
- Humble and willing to learn; open to feedback
- Comfortable advertising products based on uncensored models and content
- Ability and willingness to work under a B2B contract arrangement in country of residence
- Legal authorization to work in current country of residence
- Nice-to-have: exposure to subscription models and CAC/LTV frameworks
- Nice-to-have: experience in sensitive or regulated verticals such as dating, femtech, or telehealth
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Yearly in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Dedicated learning budget for courses, books, conferences, events, or certifications
- Company laptop provided
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
- Fully remote work from anywhere
- Preferred B2B contract arrangement with flexibility for long-term commitment and impact
- Offers bonus (included in published total gross annual compensation range)
