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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing campaigns, analyzing data, and driving growth through effective funnel strategies. Proven ability to manage significant media spend while maintaining key performance metrics such as CAC and ROAS.
Highest-signal resume keywords
Performance MarketingUser AcquisitionCampaign OptimizationAnalytical Fluency with GA4Creative Briefing and Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingUser AcquisitionCampaign OptimizationLanding Page OptimizationFunnel IterationData AnalysisCreative TestingPaid Media ManagementCohort AnalysisSOP Creation
Soft Skills
Goal-OrientedDoer MindsetHumble and Open to FeedbackStrong Creative InstinctsAbility to Balance Execution and Strategy
Tools & Technologies
GA4VoluumInternal DashboardsMetaTikTokSnapchatASANative Advertising PlatformsAutomation ToolsReporting Frameworks
Industry Keywords
CACLTVB2B ContractSubscription ModelsSensitive VerticalsRegulated VerticalsCreative FatigueTraffic SourcesHigh-Converting Landing PagesExperiment Pipelines
About the role
Key responsibilities & impact- Lead one or two paid acquisition channels, with potential to expand scope based on performance
- Build and iterate scalable acquisition funnels toward aggressive growth targets
- Run high-velocity tests of creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks supporting strategic and tactical changes
- Own creative briefing, including hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and increase testing speed
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore acquisition opportunities across networks, formats, and tools
- Track platform rules and algorithm changes and adapt strategy
- Streamline acquisition through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Support growth from 30M to 100M users in the next 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO to scale growth
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate quickly
- Experience optimizing landing pages and funnel conversion
- Perfect fluency in English
- Comfortable advertising products based on uncensored models and content
- Willing and able to work under a B2B contract arrangement in the country of residence
- Nice-to-have: exposure to subscription models and CAC/LTV frameworks
- Nice-to-have: experience in sensitive or regulated verticals such as dating, femtech, or telehealth
- Goal-oriented ownership and commitment
- Doer mindset and ability to balance execution, planning, and strategy
- Obsession with speed, performance, and iteration
- Humble, willing to learn, and open to feedback
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop provided
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
- Fully remote work
- Bonus offered as part of total compensation
- Flexible B2B contract arrangement focused on long-term commitment and impact
