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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing campaigns, analyzing data, and driving growth through innovative strategies. Proficient in managing substantial media budgets while maintaining key performance metrics such as CAC and ROAS.
Highest-signal resume keywords
Performance MarketingUser AcquisitionCampaign OptimizationAnalytical Fluency with GA4Creative Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionFunnel OptimizationData AnalysisCreative Brief WritingLanding Page TestingHigh-Velocity TestingCAC/LTV FrameworksPaid Media ManagementSOP CreationExperimentation Pipelines
Soft Skills
Strong CommunicationCollaborative SkillsGoal-Oriented MindsetOwnership and CommitmentAdaptability
Tools & Technologies
VoluumGA4Internal DashboardsMetaTikTokSnapchatASANative Advertising Platforms
Industry Keywords
Performance MarketingUser AcquisitionSubscription ModelsSensitive VerticalsRegulated Verticals
About the role
Key responsibilities & impact- Take the lead on one or two paid acquisition channels, with potential to expand scope based on performance
- Contribute to building scalable acquisition funnels from execution through iteration
- Run high-velocity testing loops across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain internal reporting frameworks
- Define creative hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and increase testing speed
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities and create internal evaluation criteria
- Adapt strategy to platform rules and algorithm changes
- Streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Help grow the user base from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO on growth
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate fast
- Experience optimizing landing pages and funnel conversion
- Perfectly fluent in English
- Strong communication and collaborative skills
- Goal-oriented, ownership and commitment
- Doer mindset and ability to balance execution, planning, and strategy
- Obsessive about speed, performance, and iteration
- Humble, willing to learn, and open to feedback
- Comfortable advertising products based on uncensored models and content
- Exposure to subscription models and CAC/LTV frameworks (nice-to-have)
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth (nice-to-have)
Benefits
Comp & perks- 4 weeks (20 working days) of paid time off per year
- Fully remote work from anywhere
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- Bonus offered as part of compensation
- Flexible B2B contract arrangement
