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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing paid media campaigns and improving conversion rates through data analysis and creative strategies. Proficient in managing substantial media budgets while driving user growth and maintaining key performance metrics.
Highest-signal resume keywords
Performance MarketingUser AcquisitionCampaign OptimizationAnalytical FluencyCreative Briefing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementFunnel OptimizationLanding Page TestingData AnalysisCAC/LTV FrameworksSOP CreationExperimentationCreative StrategyPerformance MetricsBudget Management
Soft Skills
Goal-OrientedOwnershipDoer MindsetAdaptabilityWillingness to Learn
Tools & Technologies
GA4VoluumInternal DashboardsMetaTikTokSnapchatASANative Advertising Platforms
Industry Keywords
User GrowthAcquisition FunnelsCreative FatigueHigh-Velocity TestingSubscription ModelsSensitive VerticalsRegulated Verticals
About the role
Key responsibilities & impact- Lead one or two paid acquisition channels, with potential to expand scope based on performance
- Build scalable acquisition funnels from execution through iteration
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks for strategic and tactical decisions
- Own creative briefing, defining hooks, formats, and angles based on performance
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and accelerate testing
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities and create evaluation criteria
- Monitor platform rules and algorithm changes and adapt strategy
- Streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate quickly
- Experience optimizing landing pages and funnel conversion
- Perfectly fluent in English
- Comfortable advertising products based on uncensored models and content
- Nice-to-have: exposure to subscription models and CAC/LTV frameworks
- Nice-to-have: experience in sensitive or regulated verticals such as dating, femtech, or telehealth
- Goal-oriented, ownership and commitment
- Doer mindset and ability to balance execution, planning, and strategy
- Obsessive about speed, performance, and iteration
- Humble, willing to learn, and open to feedback
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Yearly in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop provided
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- Fully remote work
- Annual target bonus may apply; published compensation includes applicable target bonus