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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on managing substantial paid media budgets and optimizing conversion funnels. Proficient in analytical tools and creative strategies to drive user growth and engagement.
Highest-signal resume keywords
Performance MarketingUser AcquisitionGA4 Analytical FluencyCreative Briefing and OptimizationCampaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementFunnel OptimizationConversion Rate OptimizationA/B TestingData AnalysisCreative DevelopmentSOP CreationExperimentation PipelinesBudget ScalingCohort Analysis
Soft Skills
Strong CommunicationCollaborative SkillsGoal-Oriented MindsetOwnership and CommitmentDoer Mindset
Tools & Technologies
VoluumGA4Internal DashboardsMeta AdvertisingTikTok AdvertisingSnapchat AdvertisingASANative Advertising PlatformsAutomation ToolsReporting Frameworks
Industry Keywords
B2B Contract ArrangementSubscription ModelCAC/LTV FrameworkSensitive VerticalsRegulated Verticals
About the role
Key responsibilities & impact- Lead one or two paid acquisition channels, with potential to expand scope based on performance
- Build scalable acquisition funnels from execution through iteration
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks for strategic and tactical decisions
- Own creative briefing, including hooks, formats, and angles
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and increase testing speed
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore acquisition opportunities across networks, formats, and tools
- Track platform rules and algorithm changes and adapt strategy
- Streamline acquisition through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the AI companionship platform from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
- Work directly with the CMO
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate fast
- Experience optimizing landing pages and funnel conversion
- Strong communication and collaborative skills
- Perfectly fluent in English
- Goal-oriented, ownership and commitment
- Doer mindset; ability to balance execution, planning, and strategy
- Comfortable advertising products based on uncensored models and content
- Willing and able to work under a B2B contract arrangement in country of residence
- Subscription model and CAC/LTV framework experience is nice-to-have
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is nice-to-have
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Yearly in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop provided
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- Fully remote work
- Annual target bonus may be included in total compensation
