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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing paid media campaigns and driving growth through data analysis and creative strategies. Proficient in managing substantial media budgets while achieving CAC and ROAS goals.
Highest-signal resume keywords
Performance MarketingUser AcquisitionGA4VoluumCreative Briefing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionFunnel OptimizationLanding Page TestingData AnalysisPaid Media ManagementCohort Behavior AnalysisCreative TestingSOP DevelopmentExperimentation PipelinesBudget Scaling
Soft Skills
Strong CommunicationCollaborative SkillsGoal-OrientedOwnershipDoer Mindset
Tools & Technologies
MetaTikTokSnapchatASAVoluumGA4Internal Dashboards
Industry Keywords
CACLTVSubscription ModelsB2B ContractSensitive Verticals
About the role
Key responsibilities & impact- Lead one or two paid acquisition channels, with potential to expand scope based on performance
- Build scalable acquisition funnels and iterate toward aggressive growth targets
- Run high-velocity tests across creatives, audiences, and placements to improve CAC and LTV
- Monitor performance daily using Voluum, GA4, and internal dashboards
- Analyze CPA, ROAS, retention, and cohort behavior to drive decisions
- Build and maintain reporting frameworks guiding strategic and tactical changes
- Own creative briefing, including hooks, formats, and angles based on performance patterns
- Collaborate with content and product teams on high-converting landing pages
- Implement systems to reduce creative fatigue and accelerate testing
- Build relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities and establish internal evaluation criteria
- Adapt strategy to platform rules and algorithm changes
- Identify automation opportunities and develop internal tools
- Create SOPs, playbooks, and experiment pipelines for efficient campaign scaling
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing-page testing and funnel iteration
- Own creative input and analytical feedback loops
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency with GA4, Voluum, tracking setups, and dashboards
- Strong creative instincts; ability to write briefs, analyze hooks, and iterate quickly
- Experience optimizing landing pages and funnel conversion
- Strong communication and collaborative skills
- Perfect fluency in English
- Goal-oriented, ownership, and commitment
- Doer mindset; ability to balance execution, planning, and strategy
- Obsessive focus on speed, performance, and iteration
- Humility and openness to learning and feedback
- Comfortable advertising products based on uncensored models and content
- Past exposure to subscription models and CAC/LTV frameworks is a nice-to-have
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is a nice-to-have
- Ability to work under a B2B contract arrangement in the country of residence
Benefits
Comp & perks- 4 weeks (20 working days) of paid time off per year
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- Fully remote work-from-anywhere arrangement
- Flexible B2B contract structure with emphasis on long-term commitment and impact
- Annual target bonus may apply