Marketing Operations Systems and Analytics Specialist

EverCommerce

. Own technical administration and governance of HubSpot, Marketo, and SharpSpring marketing automation platforms across EverHealth’s four product lines .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations with a strong focus on technical administration of marketing automation platforms, Salesforce integration, and data governance. Proficient in building lead scoring models, lifecycle automation, and reporting analytics to drive marketing performance.

Highest-signal resume keywords

Marketing Automation Platform AdministrationSalesforce Integration ManagementLead Scoring Model DevelopmentData Hygiene and ComplianceReporting and Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpot AdministrationMarketo AdministrationSharpSpring AdministrationSalesforce Data MappingLead Scoring Model BuildingLifecycle Automation DevelopmentMulti-Touch Attribution ModelingData Pipeline CreationKPI ReportingAI-Powered Marketing Tools

Soft Skills

Exceptional Communication SkillsInfluencing Executive TeamsTechnical Concept Communication

Tools & Technologies

SalesforceTableauLookerBI ToolsLLMs

Industry Keywords

B2B MarketingHIPAA ComplianceData Enrichment ToolsHealthcare MarketingRevenue Operations

Tech Stack

Tools & technologies

SFDCSQLTableau

About the role

Key responsibilities & impact

Own technical administration and governance of HubSpot, Marketo, and SharpSpring marketing automation platforms across EverHealth’s four product lines
Administer HubSpot for DrChrono and Updox, Marketo for CMD, and SharpSpring for iSalus
Own MAP-to-Salesforce synchronization, including field mapping, object sync rules, error monitoring, and data flow governance
Define and enforce cross-product naming conventions and taxonomy for campaigns, assets, lists, and programs
Manage database hygiene, deduplication, suppression, bounce management, and HIPAA-compliant data handling
Manage technical relationships with marketing automation and integration vendors
Design and maintain behavioral and firmographic lead scoring models and MQL criteria
Route leads from MAP to Salesforce to the correct representative, queue, or product team
Build lifecycle automation and nurture workflows for new leads, MQL re-engagement, lost opportunities, and win-back sequences
Manage ICP data enrichment and ensure data flows correctly into Salesforce and MAP systems
Partner on evaluation, piloting, and adoption of AI-powered marketing tools
Own predictive and AI-assisted lead scoring and tune models against MQL-to-SAL conversion outcomes
Build dashboards, models, and data pipelines for marketing pipeline and funnel analysis
Maintain the single source of truth for marketing KPIs, including MQL volume, conversion rates, sourced pipeline, CPL, and CAC
Own full-funnel attribution from first touch through closed-won across all four products
Build ICP models and identify high-converting, high-retention segments with Revenue Analytics
Implement and maintain multi-touch attribution across MAP and Salesforce
Prepare monthly and quarterly business review marketing slides and weekly KPI digests
Own integrations between MAP, Salesforce, and BI tools such as Tableau, Looker, or Salesforce dashboards
Use LLMs to draft reporting commentary and enforce review and approval before distribution
Report directly to the Head of GTM Systems and Process Optimization and partner cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems

Requirements

What you’ll need

4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent)
Demonstrated ownership of a Salesforce-MAP integration, including sync rules, field mapping, and data flow issue resolution
Experience building lead scoring models from scratch and tuning them over time
Experience building lifecycle automation and nurture programs
Strong reporting and analytics capability using SFDC reports, MAP analytics, and at least one BI tool
Understanding of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations
Exceptional communication skills and ability to influence executive teams and agencies
Ability to communicate technical concepts to non-technical stakeholders
Working knowledge of AI tools relevant to marketing operations, including LLMs, AI-powered MAP features, or predictive analytics tools
Must be eligible to work without sponsorship in the United States
Preferred: experience operating across multiple MAP instances simultaneously
Preferred: healthcare or health-tech industry experience, including HIPAA marketing constraints and BAA requirements
Preferred: experience with ZoomInfo, Clearbit, 6sense, or equivalent data enrichment tools
Preferred: multi-touch attribution modeling experience
Preferred: familiarity with revenue operations concepts including pipeline contribution, MQL-to-SQL conversion, CAC, LTV, and NRR

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Authorized AI tools to improve efficiency, quality, and innovation, subject to company policies