Marketing Ops Systems and Analytics Specialist

EverCommerce

. Own technical administration and governance of HubSpot, Marketo, and SharpSpring across EverHealth’s four product lines .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations with a strong focus on HubSpot, Marketo, and Salesforce integrations, alongside proficiency in lead scoring models and lifecycle automation. Capable of managing data governance and analytics while ensuring compliance with healthcare marketing regulations.

Highest-signal resume keywords

Marketing Operations ManagementSalesforce-MAP IntegrationLead Scoring Model DevelopmentData Governance and HygieneB2B Marketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpot AdministrationMarketo AdministrationSalesforce AdministrationLead Scoring ModelsLifecycle AutomationMulti-Touch AttributionData Enrichment ToolsAnalytics ReportingAI-Powered Marketing ToolsDatabase Hygiene

Soft Skills

Exceptional CommunicationInfluencing Executive TeamsTechnical Concept Communication

Tools & Technologies

SharpSpringZoomInfoClearbit6senseBI Tools

Industry Keywords

Healthcare MarketingHIPAA ComplianceB2B MarketingCASL ComplianceCAN-SPAM Compliance

Tech Stack

Tools & technologies

SFDCSQL

About the role

Key responsibilities & impact

Own technical administration and governance of HubSpot, Marketo, and SharpSpring across EverHealth’s four product lines
Administer system configuration, user access, data governance, integrations, database hygiene, and platform syncs
Own Salesforce marketing integration, including field mapping, object sync rules, error monitoring, and data flow governance
Define and enforce cross-product naming conventions and taxonomy
Manage vendor relationships with marketing automation and integration-tool vendors
Design and maintain behavioral and firmographic lead scoring models
Own lead routing from marketing automation platforms to Salesforce and ensure zero routing failures
Build lifecycle automation and nurture workflows for new leads, MQL re-engagement, lost opportunities, and win-back sequences
Manage ICP data enrichment and ensure data flows correctly into Salesforce and marketing automation platforms
Evaluate and pilot AI-powered marketing infrastructure tools and own predictive and AI-assisted lead scoring
Build dashboards, data models, pipelines, and the single source of truth for marketing KPIs
Own full-funnel attribution from first touch through closed-won across all four products
Build ICP models and identify high-converting, high-retention segments with Revenue Analytics
Implement and maintain multi-touch attribution across marketing automation platforms and Salesforce
Prepare marketing slides for monthly and quarterly business reviews and produce weekly KPI digests
Own integrations between marketing automation platforms, Salesforce, and BI tools
Use LLMs to draft reporting commentary and enforce review and approval before distribution
Report to the Head of GTM systems and process optimization and partner cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems

Requirements

What you’ll need

4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent)
Demonstrated ownership of a Salesforce-MAP integration, including sync rules, field mapping, and data flow issue resolution
Experience building lead scoring models from scratch and tuning them over time
Experience building lifecycle automation and nurture programs
Strong reporting and analytics capability using SFDC reports, MAP analytics, and at least one BI tool
Understanding of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations
Exceptional communication skills and ability to influence executive teams and agencies
Ability to communicate technical concepts to non-technical stakeholders
Working knowledge of AI tools relevant to marketing operations, including LLMs, AI-powered MAP features, or predictive analytics tools
Experience operating across multiple MAP instances simultaneously
Healthcare or health-tech industry experience, including HIPAA marketing constraints, BAA requirements, and healthcare buyer personas
Experience with data enrichment tools such as ZoomInfo, Clearbit, or 6sense
Multi-touch attribution modelling experience
Familiarity with revenue operations concepts including pipeline contribution, MQL-to-SQL conversion rates, CAC, LTV, and NRR
Must be eligible to work without sponsorship in the United States

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program