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Marketing Specialist – AI and Automation
EverCommerce. Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leveraging AI tools for content creation and optimization, alongside strong analytical skills to drive data-informed marketing strategies. Proficient in managing marketing automation workflows and implementing SEO strategies to enhance online visibility and performance.
Highest-signal resume keywords
AI Tools UtilizationMarketing Automation WorkflowsSEO Strategy ImplementationGoogle Analytics ProficiencyData-Driven Experimentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content OptimizationA/B Testing FrameworksKeyword ResearchOn-Page OptimizationTechnical SEOAudience SegmentationAttribution TrackingPerformance ReportingData AnalysisCampaign Management
Soft Skills
CommunicationCollaborationProject ManagementProblem-SolvingAdaptability
Tools & Technologies
HubSpotGoogle AnalyticsSearch ConsoleZapierChatGPTJasperAI-Powered SEO ToolsEmail AutomationMarketing Automation PlatformsReal-Time Dashboards
Industry Keywords
Digital MarketingGrowth MarketingAutomationAnalyticsContent Creation
About the role
Key responsibilities & impact- Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization
- Evaluate emerging AI capabilities and recommend opportunities to improve performance, efficiency, and experimentation
- Optimize AI-generated content for SEO, clarity, accessibility, and brand consistency
- Build, manage, and optimize marketing automation workflows using HubSpot, email automation, and lead nurture flows
- Implement A/B testing frameworks across paid, owned, and automated channels
- Partner with cross-functional teams to deploy content across websites, social channels, email, and CRM
- Plan and execute SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations
- Use AI-powered SEO tools to identify trends, gaps, and growth opportunities
- Monitor search performance using Google Analytics, Search Console, and AI-enabled insight tools
- Build and maintain real-time dashboards tracking marketing KPIs, funnel performance, and campaign outcomes
- Translate complex data into clear insights and recommendations for decision-makers
- Conduct experimentation analysis, attribution tracking, and audience segmentation using AI-supported analytics
Requirements
What you’ll need- 2–5 years of experience in digital marketing, automation, growth, analytics, or related fields
- Hands-on experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms)
- Strong knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting
- Experience building workflows in HubSpot or similar CRM/marketing automation tools
- Strong analytical and problem-solving skills with enthusiasm for data-driven experimentation
- Ability to translate data, AI insights, and automation outputs into clear, compelling action
- Excellent communication, collaboration, and project-management skills
- Curiosity, adaptability, and a growth mindset—thriving in fast-evolving AI-driven environments
- Must be eligible to work without sponsorship
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start
- A paid volunteer day of your choosing
- 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match