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Marketing Specialist – AI and Automation
EverCommerce. Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leveraging AI tools for content creation and optimization, with a strong focus on SEO strategies and marketing automation. Proven ability to analyze data and translate insights into actionable marketing strategies in fast-paced environments.
Highest-signal resume keywords
AI Tools UtilizationSEO Strategy DevelopmentMarketing Automation WorkflowsData Analysis and InsightsGoogle Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent OptimizationA/B Testing FrameworksKeyword ResearchTechnical SEOPerformance ReportingAudience SegmentationExperimentation AnalysisAutomation ToolsCRM Management
Soft Skills
Analytical Problem-SolvingCommunicationCollaborationProject ManagementAdaptability
Tools & Technologies
HubSpotGoogle AnalyticsSearch ConsoleZapierChatGPTJasperAI-Powered SEO ToolsMarketing Automation Platforms
Industry Keywords
Content CreationPerformance OptimizationGrowth MarketingAI-Driven EnvironmentsMarketing KPIs
About the role
Key responsibilities & impact- Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization
- Evaluate emerging AI capabilities and recommend opportunities to improve performance, efficiency, and experimentation
- Optimize AI-generated content for SEO, clarity, accessibility, and brand consistency
- Build, manage, and optimize marketing automation workflows in HubSpot, including email automation and lead nurture flows
- Implement A/B testing frameworks across paid, owned, and automated channels
- Partner with cross-functional teams to deploy content across websites, social channels, email, and CRM
- Plan and execute SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations
- Use AI-powered SEO tools to identify trends, gaps, and growth opportunities
- Monitor search performance using Google Analytics, Search Console, and AI-enabled insight tools
- Build and maintain real-time dashboards tracking marketing KPIs, funnel performance, and campaign outcomes
- Translate complex data into insights and recommendations for decision-makers
- Conduct experimentation analysis, attribution tracking, and audience segmentation using AI-supported analytics
- Focus marketing efforts on the EMHware and GoodTherapy products
Requirements
What you’ll need- 2–5 years of experience in digital marketing, automation, growth, analytics, or related fields
- Hands-on experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms)
- Strong knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting
- Experience building workflows in HubSpot or similar CRM/marketing automation tools
- Strong analytical and problem-solving skills with enthusiasm for data-driven experimentation
- Ability to translate data, AI insights, and automation outputs into clear, compelling action
- Excellent communication, collaboration, and project-management skills
- Curiosity, adaptability, and a growth mindset—thriving in fast-evolving AI-driven environments
- Must be eligible to work without sponsorship
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start
- A paid volunteer day of your choosing
- 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match