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Senior Growth Marketing Manager
EverCommerce. Set the acquisition strategy and growth roadmap for Invoice Simple .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth strategies across multiple channels, including Web, iOS, and Android, while leveraging data analytics for informed decision-making. Proven ability to manage substantial acquisition budgets and optimize performance through experimentation and collaboration with cross-functional teams.
Highest-signal resume keywords
Growth Marketing StrategyPaid Media ManagementData Analysis and ForecastingCross-Functional CollaborationApp Store Optimization (ASO)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Acquisition StrategyPerformance MarketingExperimentation RoadmapBudget AllocationGrowth Analytics
Soft Skills
Excellent Communication SkillsStrategic ThinkingExecutive Presence
Tools & Technologies
BrazeIterableCustomer.io
Industry Keywords
SaaSFintechProduct-Led GrowthSubscription BusinessesMobile App Growth
Tech Stack
Tools & technologiesAndroidiOS
About the role
Key responsibilities & impact- Set the acquisition strategy and growth roadmap for Invoice Simple
- Develop annual and quarterly growth plans across Web, iOS, and Android
- Prioritize investments based on business impact, customer acquisition economics, and long-term growth potential
- Identify opportunities to unlock growth and challenge assumptions
- Own Invoice Simple's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels
- Define strategy, allocate budgets, and measure success with the Paid Media team
- Optimize channel mix and investment based on performance
- Build and manage the experimentation roadmap across acquisition, landing pages, messaging, onboarding, pricing, and conversion
- Own acquisition forecasting and planning
- Partner with Analytics on measurement, dashboards, and attribution
- Use data to identify trends, explain performance, and inform investment decisions
- Provide strategic direction for SEO and Growth Analytics
- Collaborate with Product Marketing and Lifecycle Marketing on go-to-market priorities
- Align teams around shared goals and business impact
- Present growth performance, forecasts, and recommendations to senior leadership
- Translate complex data into clear business insights
- Represent Growth Marketing in planning, budgeting, and business reviews
Requirements
What you’ll need- 10+ years of experience in Growth, Performance, or Digital Marketing, ideally in SaaS, PLG, or subscription businesses
- A track record of owning customer acquisition strategy and delivering measurable business results
- Experience managing significant paid media investments ($10M+ preferred)
- Strong forecasting, experimentation, and analytical skills
- Deep understanding of Web, mobile, and app growth
- Experience influencing cross-functional teams without direct management responsibility
- Excellent communication skills and executive presence
- Someone who naturally combines strategic thinking with hands-on execution
- Experience in payments, fintech, or subscription businesses preferred
- Experience growing mobile apps and App Store Optimization (ASO) preferred
- Familiarity with lifecycle platforms such as Braze, Iterable, or Customer.io preferred
- Experience working in a Product-Led Growth environment preferred
- Must be eligible to work without sponsorship in the United States
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program