Senior Growth Marketing Manager – ABM

EverCommerce

. Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Account-Based Marketing (ABM) strategies, including account identification, tiering, and integrated program execution. Proficient in leveraging data and analytics to optimize account engagement and drive revenue growth.

Highest-signal resume keywords

B2B Account-Based MarketingABM Technology StrategySalesforce IntegrationAccount Tiering and PrioritizationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MeasurementAccount Intelligence DevelopmentTAL DevelopmentBuying Committee StrategyPerformance Data OptimizationIntegrated ABM ProgramsKPI EstablishmentAccount Funnel ManagementPersonalization TechniquesCross-Functional Collaboration

Soft Skills

Strong CommunicationStakeholder ManagementTrust BuildingFacilitation SkillsPractical Mindset

Tools & Technologies

ZoomInfo MarketingOS6senseDemandbaseSalesforceMarketing Operations Tools

Industry Keywords

SaaSB2B EnvironmentAccount-Based Marketing ModelsMarketing Qualified AccountsRevenue Growth

About the role

Key responsibilities & impact

Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership
Develop account-identification, prioritization and tiering criteria
Establish 1:1, 1:few and 1:many account strategies
Define priority personas and buying committee roles
Improve contact coverage and account intelligence with Marketing Ops, RevOps and data providers
Develop and execute integrated ABM programs across account tiers
Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events and other channel owners
Lead recurring Sales + Marketing account reviews
Translate account intelligence into recommendations, Sales plays and enablement
Own the target-account funnel from target account through pipeline and revenue
Define and refine Marketing Qualified Account criteria and routing
Own ABM technology and intent strategy, including ZoomInfo MarketingOS
Partner on Salesforce integrations, workflows, reporting, data hygiene and account structures
Establish KPIs and reporting across coverage, engagement, intent, MQAs, opportunities, pipeline and revenue
Optimize account selection, tiering, messaging and activation using performance data and Sales feedback
Develop and maintain a prioritized long-term ABM roadmap aligned with business goals

Requirements

What you’ll need

Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment
Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement
Strong understanding of 1:1, 1:few and 1:many ABM models and when each should be used
Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays
Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed
Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools
Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion
Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement
Strong analytical skills and comfort translating account-level data into clear decisions and actions
Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams
Ability to move comfortably between strategy and execution — building the framework while also getting programs into market
Strong communication, facilitation and stakeholder-management skills
A practical mindset: able to build scalable processes without overengineering them
Must be eligible to work without sponsorship
Ability to travel to Corporate Headquarters in Denver, Colorado, or other office locations around North America as required

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Option to work 100% remotely
In-office or hybrid work option
Travel to Corporate Headquarters or other office locations may be required