Senior Growth Marketing Manager – ABM

EverCommerce

. Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership .

Posted 10/16/2026full-timeRemote • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing Account-Based Marketing (ABM) strategies, including account tiering, buying committee engagement, and integrated marketing programs. Proficient in leveraging data and analytics to drive decision-making and optimize marketing efforts across B2B environments.

Highest-signal resume keywords

B2B Account-Based MarketingABM Foundations DevelopmentSalesforce IntegrationData Analytics and ReportingCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account TieringBuying Committee StrategyAccount-Based MeasurementEngagement StrategiesKPI DevelopmentSales Plays DevelopmentTarget Account Funnel ManagementAccount Intelligence ImprovementABM Program DevelopmentPersonalization Techniques

Soft Skills

Strong CommunicationStakeholder ManagementTrust BuildingFacilitation SkillsPractical Mindset

Tools & Technologies

ZoomInfo MarketingOS6senseDemandbaseSalesforceMarketing Ops ToolsRevOps Tools

Industry Keywords

SaaSB2B EnvironmentAccount-Based Marketing ModelsIntent DataEngagement Data

About the role

Key responsibilities & impact

Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership
Develop criteria to identify, prioritize and tier high-value accounts
Establish 1:1, 1:few and 1:many account strategies based on account potential, ICP fit, intent, engagement and strategic value
Define priority personas and buying committee roles within target accounts
Improve contact coverage and account intelligence with Marketing Ops, RevOps and data providers
Develop integrated ABM programs across 1:1, 1:few and 1:many motions
Translate account tiers, buying committees and customer needs into differentiated engagement strategies
Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events and other channel owners
Lead recurring Sales and Marketing account reviews focused on priority accounts, engagement, intent, active plays and progression
Translate Marketing activity and account intelligence into actionable recommendations for AEs and SDRs
Develop Sales plays and enablement tied to account tier, persona, engagement and buying signals
Own the target-account funnel from target account through engaged account, MQA, Sales acceptance, opportunity, pipeline and revenue
Define and refine the Marketing Qualified Account definition with Sales and RevOps
Own business strategy and use cases for ZoomInfo MarketingOS and other ABM capabilities
Partner on Salesforce integrations, workflows, reporting, data hygiene and account structures
Establish KPIs and reporting for target-account coverage, buying committee penetration, engagement, intent, MQAs, Sales acceptance, meetings, opportunities, pipeline and revenue
Build and maintain a prioritized ABM roadmap tied to business goals and market opportunity
Continuously improve account selection, tiering, messaging, activation and measurement

Requirements

What you’ll need

Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment
Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement
Strong understanding of 1:1, 1:few and 1:many ABM models and when each should be used
Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays
Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed
Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools
Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion
Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement
Strong analytical skills and comfort translating account-level data into clear decisions and actions
Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams
Ability to move comfortably between strategy and execution — building the framework while also getting programs into market
Strong communication, facilitation and stakeholder-management skills
A practical mindset: able to build scalable processes without overengineering them
Must be eligible to work without sponsorship in the United States

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program