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Senior Growth Marketing Manager – Acquisition
EverCommerce. Serve as the primary day-to-day owner of EverHealth’s external performance marketing agency relationship.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing external performance marketing agency relationships, with a strong focus on B2B SaaS and Health IT growth strategies. Proficient in executing ABM and outbound acquisition programs, leveraging data-driven insights to optimize campaign performance and align cross-functional teams.
Highest-signal resume keywords
B2B SaaS Growth MarketingAgency Relationship ManagementABM Program DevelopmentCross-Functional Campaign CoordinationPerformance Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationICP-Based TargetingLead Handoff DefinitionsCost Per MQL AnalysisBudget AllocationTesting Plan ManagementOutbound Messaging StrategySignal-Based AcquisitionSEO
Soft Skills
Strong CommunicationSynthesis of Performance DataComfort with AmbiguityCollaborationStakeholder Management
Tools & Technologies
SalesforceHubSpotGrooveOutreachSalesloft
Industry Keywords
Health ITB2B MarketingPerformance AccountabilityCampaign Calendar ManagementIntent Data
About the role
Key responsibilities & impact- Serve as the primary day-to-day owner of EverHealth’s external performance marketing agency relationship.
- Manage agency briefs, testing plans, and performance accountability across paid search, paid social, display, SEO, and AEO.
- Translate product-line growth strategy into agency briefs, ICP filters, campaign objectives, and optimization expectations.
- Own reporting on agency-sourced pipeline efficiency, including cost per MQL/CAC by channel, and recommend budget allocation and channel mix.
- Manage the agency relationship, escalate performance issues, and keep the Head of Growth Marketing informed.
- Translate product strategy, launches, and messaging into coordinated cross-functional campaign execution.
- Connect Brand, Growth, and Creative teams to ensure timely campaigns aligned with brand voice and positioning.
- Maintain a consistent campaign calendar and operating cadence across the EverHealth portfolio.
- Design and execute a signal-based ABM/outbound acquisition motion using intent data and ICP-based targeting.
- Build outbound messaging and sequencing strategy with Sales/SDR leadership.
- Own and report on the Outbound MQL goal, testing targeting and messaging to improve performance.
- Partner with RevOps on lead handoff definitions and data quality standards for outbound-sourced leads.
Requirements
What you’ll need- 8+ years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing, with direct experience managing external agency relationships.
- Experience building or scaling ABM and/or outbound acquisition programs, including ICP-based targeting, intent signals, and message/sequence design.
- Agency-side experience (in-house or client-facing) is a plus.
- Experience coordinating cross-functional, multi-stakeholder campaigns across brand, creative, and growth teams.
- Comfort partnering with Sales and RevOps on lead handoff, targeting alignment, and outbound performance metrics (connect rate, reply rate, meeting set rate), without owning SDR management directly.
- Working familiarity with sales engagement/cadence platforms (e.g., Groove, Outreach, Salesloft) and core marketing/sales systems (Salesforce, HubSpot); deep platform administration is not required for this role.
- Strong communication skills with the ability to synthesize performance data into clear recommendations for brand and growth leadership.
- Comfortable operating with ambiguity in a newly scoped role, building process and infrastructure from the ground up.
- Must be eligible to work without sponsorship.
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program