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Senior Growth Marketing Manager – Acquisition
EverCommerce. Manage EverHealth’s external performance marketing agency relationship, including briefs, testing plans, and performance accountability across paid search, paid social, display, SEO, and AEO .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing external performance marketing agency relationships and executing cross-functional campaigns. Proficient in ABM strategies, outbound acquisition, and synthesizing performance data for actionable insights.
Highest-signal resume keywords
B2B SaaS Growth MarketingAgency Relationship ManagementABM Program DevelopmentCross-Functional Campaign CoordinationPerformance Metrics Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationICP-Based TargetingIntent Data AnalysisLead Handoff Definitions
Soft Skills
Strong CommunicationCollaborationProblem-SolvingAdaptability
Tools & Technologies
SalesforceHubSpotGrooveOutreachSalesloft
Industry Keywords
Health ITOutbound AcquisitionMQLCACPerformance Accountability
About the role
Key responsibilities & impact- Manage EverHealth’s external performance marketing agency relationship, including briefs, testing plans, and performance accountability across paid search, paid social, display, SEO, and AEO
- Translate product-line growth strategy into agency briefs, ICP filters, campaign objectives, and optimization expectations
- Report on agency-sourced pipeline efficiency, including cost per MQL/CAC by channel, and recommend budget allocation and channel mix
- Escalate agency performance issues and keep the Head of Growth Marketing informed on material shifts in scope or results
- Translate product strategy, launches, and messaging direction into coordinated cross-functional campaign execution
- Connect Brand, Growth, and Creative teams to ensure campaigns launch on time and align with brand voice and positioning
- Maintain a consistent campaign calendar and operating cadence across the EverHealth portfolio
- Design and execute a signal-based ABM/outbound acquisition motion using intent data and ICP-based targeting
- Build outbound messaging and sequencing strategy with Sales/SDR leadership, aligning targeting, timing, and lead handoff
- Own and report on the Outbound MQL goal, testing and iterating on targeting and messaging
- Partner with RevOps on lead handoff definitions and data quality standards for outbound-sourced leads
- Report to the Head of Growth Marketing and partner with product-line growth owners, Brand & Product Marketing, RevOps, and Sales leadership
Requirements
What you’ll need- 8+ years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing, with direct experience managing external agency relationships
- Experience building or scaling ABM and/or outbound acquisition programs, including ICP-based targeting, intent signals, and message/sequence design
- Agency-side experience (in-house or client-facing) is a plus
- Experience coordinating cross-functional, multi-stakeholder campaigns across brand, creative, and growth teams
- Comfort partnering with Sales and RevOps on lead handoff, targeting alignment, and outbound performance metrics (connect rate, reply rate, meeting set rate), without owning SDR management directly
- Working familiarity with sales engagement/cadence platforms (e.g., Groove, Outreach, Salesloft) and core marketing/sales systems (Salesforce, HubSpot); deep platform administration is not required for this role
- Strong communication skills with the ability to synthesize performance data into clear recommendations for brand and growth leadership
- Comfortable operating with ambiguity in a newly scoped role, building process and infrastructure from the ground up
- Must be eligible to work without sponsorship in the United States
Benefits
Comp & perks- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program