Senior Manager, Growth Marketing

EverCommerce

. Own the growth marketing strategy and customer acquisition plan for the assigned business .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategy, customer acquisition, and integrated multi-channel campaigns, with a strong analytical ability to translate performance data into actionable insights. Proficient in collaborating with cross-functional teams to optimize marketing performance and drive revenue growth.

Highest-signal resume keywords

Growth Marketing StrategyCustomer AcquisitionIntegrated Multi-Channel CampaignsMarketing AutomationStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationFunnel OptimizationConversion Rate OptimizationLead GenerationPipeline ContributionAttribution ReportingSEOPaid MediaLifecycle MarketingAccount-Based Marketing

Soft Skills

Excellent Communication SkillsProject ManagementPrioritizationCollaborationInfluencing Without Authority

Tools & Technologies

SalesforceMarketoHubSpotCRM PlatformsMarketing Automation Platforms

Industry Keywords

B2B MarketingSaaS MarketingCustomer JourneyMarket DynamicsEmerging Acquisition Channels

About the role

Key responsibilities & impact

Own the growth marketing strategy and customer acquisition plan for the assigned business
Translate revenue and new-customer goals into funnel targets, channel strategies, campaigns, and growth initiatives
Develop a deep understanding of the business, market, ICP, customer buying journey, competitive landscape, and sales motion
Assess acquisition-engine health and identify high-impact opportunities, gaps, and risks
Build quarterly and annual growth plans grounded in performance, market dynamics, channel capacity, and business priorities
Own marketing performance across lead generation, MQLs, pipeline contribution, conversion, customer acquisition, and marketing efficiency
Analyze funnel and channel performance to identify trends, bottlenecks, quality issues, and optimization opportunities
Partner with Marketing Operations, Revenue Operations, and Sales to improve attribution, lead quality, scoring, routing, reporting, and funnel visibility
Establish forecasts and performance expectations and communicate risks or gaps to stakeholders
Develop integrated campaigns connecting audience, messaging, content, channels, conversion experiences, nurture, and Sales activation
Partner with Product Marketing to translate customer insights, positioning, and product value into acquisition strategies
Test audiences, messages, offers, channels, and conversion experiences to identify scalable growth opportunities
Orchestrate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, ABM, and Marketing Operations
Create strategic briefs and direction for functional teams
Partner with Sales on pipeline needs, lead quality, account strategy, prospect engagement, and campaign activation
Build cross-functional relationships and remove blockers to accelerate growth
Influence priorities and drive accountability without directly managing executing teams
Identify and prioritize new growth opportunities beyond existing acquisition channels
Develop hypotheses and tests across channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms
Evaluate experiments for near-term performance and scalable potential
Document learnings and continuously improve strategy and execution

Requirements

What you’ll need

7+ years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing discipline
Demonstrated experience owning customer acquisition, pipeline, or revenue-related marketing goals
Strong understanding of the B2B funnel and how marketing channels work together across the customer journey
Experience developing and executing integrated, multi-channel campaigns
Strong analytical skills with the ability to translate performance data into clear insights and actions
Experience working with paid media, lifecycle/email marketing, content, SEO, conversion optimization, events, partnerships, and/or account-based marketing
Strong understanding of marketing automation, CRM, attribution, and funnel reporting
Experience partnering closely with Sales and Revenue Operations
Ability to operate strategically while remaining close enough to execution to move work forward
Strong project management and prioritization skills with the ability to manage multiple initiatives and stakeholders
Excellent communication skills and the ability to clearly articulate strategy, performance, risks, and recommendations to senior leaders
A bias toward action, experimentation, and continuous improvement
Must be eligible to work without sponsorship in the United States
Experience marketing SaaS or technology products to SMB or mid-market customers (nice to have)
Experience working within a portfolio or multi-brand organization (nice to have)
Experience with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms (nice to have)
Experience building or diversifying an acquisition engine beyond paid search and traditional demand generation (nice to have)
Familiarity with ABM, product-led growth, partnerships, referral programs, AEO/GEO, and emerging acquisition channels (nice to have)
Experience working in home services, field services, construction, remodeling, or adjacent industries (nice to have)

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program