Senior Marketing Automation Manager

EverCommerce

. Own Marketo architecture, governance, user management, and best practices for the Horizontal Solutions portfolio .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Marketo architecture and governance, with a strong focus on marketing automation operations, data architecture design, and compliance standards. Proven ability to lead cross-functional teams and optimize marketing technology platforms for B2B SaaS environments.

Highest-signal resume keywords

Marketo ExpertiseSalesforce KnowledgeMarketing Automation OperationsData Architecture DesignPeople Leadership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData SegmentationLead ScoringAttribution ReportingHTML/CSSVelocity ScriptingAPIsCampaign ManagementData GovernanceEmail Deliverability

Soft Skills

Project ManagementAnalytical SkillsAttention to DetailVerbal CommunicationWritten Communication

Tools & Technologies

MarketoSalesforceHubSpotPardotEloquaAcoustic

Certifications & Qualifications

Marketo Certified ExpertSalesforce Administrator Certification

Industry Keywords

B2B SaaSCAN-SPAMTCPAGDPRData Hygiene

About the role

Key responsibilities & impact

Own Marketo architecture, governance, user management, and best practices for the Horizontal Solutions portfolio
Lead post-migration optimization of the consolidated Salesforce and Marketo environment
Standardize fields, scoring models, program templates, and naming conventions across products
Design and maintain data architecture for segmentation, lead scoring, attribution, and reporting
Own data hygiene, consent, compliance, and email deliverability standards
Manage daily marketing automation operations, including campaign setup, segmentation, scheduling, QA, tagging, and deployment
Build reusable program templates and modular email and landing page assets
Optimize automated programs using behavioral data and performance trends
Troubleshoot data integrations, lead scoring, CRM sync, and campaign execution issues
Partner with Growth, Product Marketing, Customer Marketing, Sales, RevOps, Marketing Ops, Product, data, Partner Marketing, and Field Marketing teams
Build onboarding, retention, expansion, advocacy, cross-sell, and multi-product customer journeys
Design complex lead routing across multiple sales teams and account ownership models
Build measurement frameworks for multi-product attribution, cross-sell pipeline, attach-rate reporting, and incremental lift testing
Own marketing automation prioritization, roadmap planning, intake, capacity, SLAs, and documentation
Balance short-term execution with long-term platform scalability
Improve automation planning, execution, QA, and measurement

Requirements

What you’ll need

7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred
3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives
Deep Marketo expertise required; Marketo Certified Expert strongly preferred
Hands-on experience with multiple MAPs, such as HubSpot, Pardot, Eloqua, or Acoustic
Demonstrated success optimizing and standardizing a platform following a migration or instance consolidation
Strong working knowledge of Salesforce, including Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting
Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
Experience designing complex lead routing and assignment logic for multi-product campaigns
Experience building automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio strongly preferred
Working knowledge of CAN-SPAM, TCPA, GDPR, email compliance, data governance, and deliverability best practices
Strong analytical skills
Advanced familiarity with HTML/CSS
Experience with Velocity scripting, webhooks, or APIs is a plus
Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
Exceptional verbal and written communication skills
Strong attention to detail and operational discipline
Salesforce Administrator certification is a strong plus
Must be eligible to work in the United States without sponsorship

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Option to work 100% remotely
Potential in-office setup near an EverCommerce office