SEO Strategist – PLG Growth, AI Visibility

EverCommerce

. Own organic acquisition for assigned product-led growth brands, using signups, activations, and paid conversions as primary metrics .

Posted 11/10/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in technical SEO, organic acquisition strategies, and performance measurement, with a strong focus on optimizing signups and conversions for product-led growth brands. Proficient in managing SEO initiatives across WordPress environments and leveraging AI search visibility.

Highest-signal resume keywords

Technical SEO ExpertiseOrganic Acquisition StrategyWordPress Development SkillsCrawl Tools ProficiencyData Analysis and Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Technical SEOOrganic AcquisitionWordPressCrawl ToolsGoogle Search ConsoleGA4Structured DataHTMLCSSJavaScript

Soft Skills

Analytical SkillsCommunication SkillsPresentation Skills

Tools & Technologies

SEO ToolsCRO Testing PlatformsAI Visibility PlatformsBI DashboardingCDN Configuration

Industry Keywords

SaaSSite MigrationsDomain ConsolidationsAI SearchVertical SaaS

Tech Stack

Tools & technologies

JavaScriptPythonSQLWordPress

About the role

Key responsibilities & impact

Own organic acquisition for assigned product-led growth brands, using signups, activations, and paid conversions as primary metrics
Build organic programs around high-intent, bottom-of-funnel queries
Partner with CRO and product growth on landing-page tests, signup-flow optimization, template changes, and conversion-focused content
Connect organic landing pages with the in-product experience and feed search-intent data to product and lifecycle teams
Build attribution and reporting connecting organic sessions to signups, activations, and revenue
Coordinate web search and app-store discovery to optimize web-to-install paths
Own technical SEO health, including crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering
Run technical audits and create prioritized developer-ready tickets
Diagnose and resolve indexation and ranking issues using Search Console, log files, crawl data, and analytics
Implement and maintain schema markup across brands
Monitor algorithm updates and SERP feature shifts and recommend response plans
Lead SEO on WordPress site builds and redesigns through launch QA
Partner with developers on templates, page builders, plugin selection, and performance optimization
Own SEO configuration, redirects, robots directives, XML sitemaps, and hreflang where applicable
Lead SEO workstreams for migrations, replatforms, domain consolidations, and brand merges
Build redirect maps, crawl comparisons, launch checklists, and traffic/signup-preservation plans
Monitor post-migration recovery
Measure and improve visibility in AI search surfaces including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot
Track AI citations, brand mentions, sentiment, referrals, and signups
Recommend content, PR, and listing strategies to earn third-party citations
Optimize content structure for AI extractability
Own monthly reporting and quarterly roadmaps framed around acquisition outcomes
Contribute to OKRs, SEO standards, and the shared operating model
Partner on topical authority maps, content briefs, and refresh programs
Brief and manage external SEO vendors
Present findings to brand GMs, growth leaders, and marketing leadership

Requirements

What you’ll need

5+ years of hands-on SEO experience with at least 3 years focused on technical SEO
Direct experience owning organic acquisition for a product-led or self-serve SaaS product, measured on signups or trials
Ability to connect organic performance to signups, activations, conversions, and revenue and build reporting
Deep WordPress expertise: themes, block-based editors, page builders, plugin ecosystems, performance tuning, and SEO configuration
Experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations
Working knowledge of AI search and AEO/GEO
Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms
Understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget
Ability to read HTML, CSS, and basic JavaScript
Ability to write clear technical tickets for developers
Strong analytical and communication skills; comfortable presenting to growth and product stakeholders
Must be eligible to work in the United States without sponsorship
Preferred: Experience with CRO testing platforms and landing-page or signup-flow optimization
Preferred: Experience with programmatic or templated SEO at scale
Preferred: Familiarity with headless or hybrid WordPress architectures and CDN and edge configuration
Preferred: Basic SQL, Python, or BI dashboarding skills
Preferred: Experience working across a portfolio or multi-brand environment
Preferred: Exposure to home-services, field-services, SMB, or vertical SaaS markets
Preferred: Experience briefing and managing SEO agencies

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program