SEO Strategist – PLG Growth, AI Visibility

EverCommerce

. Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as primary metrics .

Posted 11/10/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$115,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Technical SEO, including site architecture, crawlability, and structured data, while effectively driving organic acquisition for product-led SaaS brands. Proficient in utilizing analytics tools to connect organic performance metrics to business outcomes and optimize user experiences.

Highest-signal resume keywords

Technical SEO ExpertiseOrganic Acquisition StrategyWordPress ProficiencyAnalytics and Reporting SkillsSite Migration Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOCrawlabilityStructured DataHTMLCSSJavaScriptGoogle Search ConsoleGA4SEO ConfigurationPerformance Optimization

Soft Skills

Analytical SkillsCommunication SkillsPresentation Skills

Tools & Technologies

WordPressCRO Testing PlatformsAI Visibility PlatformsLog File AnalysisBI Dashboarding

Industry Keywords

Product-Led GrowthSaaSSite MigrationsDomain ConsolidationsVertical SaaS

Tech Stack

Tools & technologies

JavaScriptPythonSQLWordPress

About the role

Key responsibilities & impact

Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as primary metrics
Build and prioritize organic programs around high-intent, bottom-of-funnel demand
Partner with CRO and product growth on landing page tests, signup-flow optimization, template changes, and conversion-focused content
Identify gaps between organic landing pages and the in-product experience and feed search intent data back to product and lifecycle teams
Build attribution and reporting connecting organic sessions to signups, activations, and revenue
Coordinate with mobile and app teams on web-to-install paths
Own technical SEO health, including crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering
Run technical audits and translate findings into prioritized developer-ready tickets
Diagnose and resolve indexation and ranking issues using Google Search Console, log files, crawl data, and analytics
Implement and maintain schema markup across brands
Monitor algorithm updates and SERP feature shifts and recommend response plans
Act as SEO lead on WordPress site builds and redesigns from information architecture and URL structure through launch QA
Partner with web developers on templates, page builders, plugins, and performance optimization
Own SEO configuration, redirects, robots directives, XML sitemaps, and hreflang where applicable
Lead SEO workstreams for migrations, replatforms, domain consolidations, and brand merges
Build redirect maps, crawl comparisons, launch checklists, and traffic/signup-preservation plans
Monitor post-migration recovery against baseline
Measure and improve brand visibility in AI search surfaces
Monitor AI citation share, brand mentions, and sentiment using enterprise AI visibility platforms
Identify third-party sources cited by LLMs and recommend content, PR, and listing strategies
Optimize content structure for extractability and track AI referral traffic and signups in GA4
Own monthly performance reporting and quarterly roadmaps
Contribute to team OKRs, SEO standards documentation, and the shared operating model
Partner with content leads on topical authority maps, content briefs, and refresh programs
Brief and manage external vendors
Present findings and recommendations to brand GMs, growth leaders, and marketing leadership

Requirements

What you’ll need

5+ years of hands-on SEO experience with at least 3 years focused on technical SEO
Direct experience owning organic acquisition for a product-led or self-serve SaaS product, measured on signups or trials
Ability to connect organic performance to signups, activations, conversions, revenue, and build reporting that proves it
Deep WordPress expertise: themes, block-based editors, page builders, plugin ecosystems, performance tuning, and SEO configuration
Experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations, with measurable traffic-preservation results
Working knowledge of AI search and AEO/GEO
Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms
Strong understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget
Ability to read HTML, CSS, and basic JavaScript
Ability to write clear technical tickets developers can act on without back-and-forth
Strong analytical and communication skills; comfortable presenting to growth and product stakeholders
Must be eligible to work without sponsorship
Preferred: Experience with CRO testing platforms and landing-page or signup-flow optimization
Preferred: Experience with programmatic or templated SEO at scale
Preferred: Familiarity with headless or hybrid WordPress architectures and CDN and edge configuration
Preferred: Basic SQL, Python, or BI dashboarding skills
Preferred: Experience working across a portfolio or multi-brand environment
Preferred: Exposure to home-services, field-services, SMB, or vertical SaaS markets
Preferred: Experience briefing and managing SEO agencies

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust wellness benefits, including an annual wellness stipend
3 weeks of vacation to start
A paid volunteer day of your choosing
2 floating holidays to celebrate anything of significance to you
Employee Stock Purchase Program
Registered Retirement Savings Plan (RRSP) with 4% company match