Performance Marketing Manager

Everlab

. Own Everlab’s Meta and Google Ads accounts .

Posted 10/12/2026full-timeSydney • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta and Google Ads accounts, with a strong focus on performance marketing, budget management, and creative testing. Proficient in using AI tools for analysis and reporting while ensuring compliance with advertising policies.

Highest-signal resume keywords

Meta Ads Manager ExpertiseGoogle Ads CapabilityPerformance Marketing ExperienceBudget Management SkillsCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationBudget ScalingAttribution UnderstandingIncrementality Testing

Soft Skills

Clear CommunicationSound Commercial JudgementIndependent Decision-Making

Tools & Technologies

Google AdsMeta AdsLookerSheetsHubSpot

Industry Keywords

B2C MarketingHealth AdvertisingCustomer Acquisition CostCreative TestingLead Quality

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Own Everlab’s Meta and Google Ads accounts
Build, manage, and optimise Facebook, Instagram, Google Search, and Performance Max acquisition campaigns
Manage account structure, campaign setup, budgets, bidding, audiences, placements, keywords, search terms, negative keywords, ad copy, and assets
Run creative testing programmes and scale winning campaigns
Identify creative fatigue, audience saturation, inefficient spend, and performance changes
Provide performance learnings for creative briefs
Own daily pacing and weekly budget allocation across Meta and Google
Optimise for qualified leads, deposits, paying members, and customer acquisition cost
Diagnose issues across media buying, creative, tracking, lead quality, and on-site conversion
Provide the Head of Growth with weekly performance updates
Maintain UTMs, conversion events, Meta Pixel, Conversions API, Google enhanced conversions, and offline conversions
Reconcile platform reporting with CRM and revenue data
Maintain a prioritised testing backlog and document experiment results
Use AI for analysis, reporting, ad-copy iteration, and experiment planning with human review
Follow platform policies and collaborate with internal teams on compliant health advertising and data use
Report to the Head of Growth

Requirements

What you’ll need

5+ years in hands-on performance marketing
Direct ownership of both Meta and Google Ads
Experience managing substantial B2C budgets; existing hiring benchmark is $500K+ per month
Deep Meta Ads Manager expertise
Strong Google Ads capability across Search and Performance Max
Experience scaling budgets while maintaining acquisition efficiency
Ability to explain work clearly, including starting position, budget, decisions, results, and failures
Comfortable building views in Sheets, Looker, or similar tools
Practical understanding of attribution, conversion lag, offline conversions, and incrementality
Experience collaborating with creative and CRO teams
Clear communication, sound commercial judgement, and ability to act independently
Active use of AI tools to improve work quality and speed
Nice to have: experience in health, wellness, subscriptions, or another high-consideration consumer category
Nice to have: familiarity with HubSpot, GA4, Mixpanel, BigQuery, or similar measurement stacks
Nice to have: experience connecting lead quality and downstream sales outcomes to paid optimisation
Nice to have: experience designing incrementality tests or evaluating marginal CAC at higher spend levels

Benefits

Comp & perks

Hybrid working with 3 days in the office
Flexibility to manage life beyond the 9 to 5 when it matters
Full access to the Everlab health program after successfully passing probation
Employee Share Option Plan included as part of total remuneration
Welcoming, mission-driven team
Opportunity to work on preventive health, personalised care, and healthcare access