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Everly

Senior Marketing Content Strategist

Everly

. Develop and maintain Everly's content strategy with the Head of Marketing and User Experience .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $134,000 - $186,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in content strategy and marketing, with a strong focus on SEO and AEO practices. Proficient in developing high-quality, audience-targeted content for financial services, leveraging AI tools to enhance production and visibility.

Highest-signal resume keywords
Content Strategy DevelopmentSEO ExperienceAEO KnowledgeAI Content ProductionFinancial Services Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Content MarketingWriting and EditingKeyword ResearchOn-Page OptimizationContent StructurePerformance TrackingPrompt EngineeringBrand-Voice GuidesAI-Assisted Editorial ProcessesSales Enablement Content Development
Soft Skills
CollaborationProject CoordinationCommunication
Tools & Technologies
HubSpotClaudeChatGPTJasperAI Content Workflows
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in JournalismBachelor's Degree in Communications
Industry Keywords
Financial ServicesFintechInsuranceB2B2C MarketingAdvisor MarketingCommunity BankingWhite-Label MarketingIULFIAMYGA

About the role

Key responsibilities & impact
  • Develop and maintain Everly's content strategy with the Head of Marketing and User Experience
  • Translate strategic direction into executable content plans with owners, timelines, and measurable goals
  • Own the editorial calendar across the Insights Library, advisor guides, partner-facing content, policyholder communications, and social channels
  • Identify content gaps and opportunities using audience needs, competitive research, and search/AI visibility data
  • Write and produce thought leadership content, white papers, product explainers, and co-branded partner content
  • Develop advisor-facing sales enablement content, including objection handling guides, product narratives, and conversation frameworks
  • Develop policyholder-facing communications
  • Manage and brief the external content contractor while maintaining quality and brand voice
  • Own SEO strategy, including keyword research, on-page optimization, content structure, and internal linking
  • Build and execute AEO strategy for visibility in AI-powered answer engines such as ChatGPT, Perplexity, and Claude
  • Optimize content using structured data, clear entity definition, authoritative sourcing, and direct, well-cited answers
  • Track search and answer engine visibility metrics and adjust the content plan
  • Educate the broader team on SEO/AEO best practices
  • Design and implement AI-powered content production workflows using tools such as Claude, ChatGPT, and HubSpot AI
  • Build and maintain prompt libraries, brand-voice guides, and AI content templates
  • Use AI tooling to scale content output across formats, channels, and versions
  • Ensure AI-assisted content meets quality, compliance, and brand standards
  • Support campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional coordination with distribution, product, and compliance

Requirements

What you’ll need
  • 7+ years in content strategy or content marketing, with demonstrated experience in financial services, fintech, or insurance
  • Bachelor's degree in Marketing, Journalism, or Communications
  • Strong writing and editing skills for financial institution and advisor audiences
  • Hands-on SEO experience, including keyword research, on-page optimization, content structure, and performance tracking
  • Working knowledge of AEO and how AI answer engines surface and cite content
  • Hands-on production experience with AI tools such as Claude, ChatGPT, Jasper, or equivalent
  • Experience building or contributing to AI content workflows, including prompt engineering, brand-voice guides, and AI-assisted editorial processes
  • Ability to operate effectively in a lean team environment
  • Strongly preferred: experience in white-label, B2B2C, or channel marketing
  • Strongly preferred: familiarity with advisor or community banking channels
  • Strongly preferred: experience optimizing content for AI answer engines
  • Strongly preferred: background in or exposure to insurance or annuity products, including IUL, FIA, or MYGA
  • Strongly preferred: experience working with HubSpot at a content and workflow level

Benefits

Comp & perks
  • Annual incentive bonus designed to reward performance
  • Flexible paid time off (PTO)
  • Paid holidays, days of Significance, and a Volunteer Day
  • Paid parental leave after 3 months of service
  • Medical, Dental & Vision Insurance
  • 401k with company match
  • Profit Sharing & Savings Plan
  • Short-term and long-term disability insurance
  • Flexible spending account
  • Life insurance
  • Educational Assistance
  • Associate Assistance Programs