Everly

Content Manager

• Develop and maintain Everly's content strategy with the Head of Marketing and User Experience
• Translate strategic direction into executable content plans with owners, timelines, and measurable goals
• Own the editorial calendar across the Insights Library, advisor guides, partner-facing content, policyholder communications, and social channels
• Identify content gaps and opportunities using audience needs, competitive research, and search/AI visibility data
• Write and produce thought leadership content, white papers, product explainers, and co-branded partner content
• Develop advisor-facing sales enablement content, including objection handling guides, product narratives, and conversation frameworks
• Develop policyholder-facing communications
• Manage and brief the external content contractor while maintaining quality and brand voice
• Own SEO strategy, including keyword research, on-page optimization, content structure, and internal linking
• Build and execute AEO strategy for visibility in AI-powered answer engines such as ChatGPT, Perplexity, and Claude
• Optimize content using structured data, clear entity definition, authoritative sourcing, and direct, well-cited answers
• Track search and answer engine visibility metrics and adjust the content plan
• Educate the broader team on SEO/AEO best practices
• Design and implement AI-powered content production workflows using tools such as Claude, ChatGPT, and HubSpot AI
• Build and maintain prompt libraries, brand-voice guides, and AI content templates
• Use AI tooling to scale content output across formats, channels, and versions
• Ensure AI-assisted content meets quality, compliance, and brand standards
• Support campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional coordination with distribution, product, and compliance

Senior Marketing Content Strategist