Director, Experience Strategy

EVERSANA

. Lead the design and optimization of omnichannel experiences connecting brand purpose to customer needs .

Posted 10/13/2026full-timeRemote • Illinois • United StatesLead💰 $122,570 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Omnichannel Strategy and Experience Strategy, leveraging strong analytical skills to inform data-driven decisions and enhance customer journeys. Proficient in collaborating with diverse teams to create innovative deliverables that align with brand strategy and drive client success.

Highest-signal resume keywords

Omnichannel StrategyExperience StrategyDigital StrategyStrong Analytical SkillsCommunication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel PlansUser-Flow AnalysisData AnalysisPersonalization StrategiesContent Strategy

Soft Skills

CollaborationCommitment to Diversity, Equity, and Inclusion

Tools & Technologies

Microsoft OfficeMiroMuralAirtableVeevaSalesforce Marketing CloudAdobe

Industry Keywords

Pharmaceutical MarketingBiotech MarketingHealthcare Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the design and optimization of omnichannel experiences connecting brand purpose to customer needs
Identify opportunities to innovate and activate personalized customer journeys
Collaborate internally, with clients, and with agency partners
Lead Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plans, and Content Plans and recommendations
Partner with Experience Strategy leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
Understand end-user needs and provide detailed user-flow analysis to reduce friction and improve accessibility and inclusivity
Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation
Analyze qualitative and quantitative data to generate actionable insights and data-backed strategic recommendations
Support organic growth and new business initiatives
Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth
Demonstrate commitment to diversity, equity, and inclusion
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field
8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Strong communication and presentation skills
Strong analytical skills, with experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel
Proficiency with digital collaboration and journey mapping tools such as Miro, Mural, and Airtable
Working knowledge of marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, and Adobe
Adept at using AI systems and frameworks

Benefits

Comp & perks

Competitive salaries and benefits
Reasonable accommodation during the interview and hiring process for qualified applicants with disabilities
Inclusive culture and Equal Opportunity Employer commitment