Group Director – Experience Strategy

. Lead internal and external workstreams across individual brands and portfolios .

Posted 10/15/2026full-timeRemote • New York • United StatesLead💰 $143,170 - $206,000 per yearWebsite

Tools & technologies

Cloud

Key responsibilities & impact

Lead internal and external workstreams across individual brands and portfolios
Build relationships as the day-to-day lead on assigned brands
Lead execution of Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations
Understand end-user needs and analyze user flows to reduce friction and identify emotional connection points
Ensure optimal accessibility and inclusivity in customer experiences
Align experience strategy with overall brand strategy
Create tactical briefs and implementation documentation for program execution
Determine omnichannel maturity and enable transformation and modular readiness across brands
Analyze qualitative and quantitative data to generate actionable insights
Translate insights into data-backed stories and strategic recommendations for clients
Support Experience Strategy leadership on organic growth and new business initiatives
Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth
Demonstrate commitment to diversity, equity, and inclusion
Perform other duties as assigned

What you’ll need

Bachelor’s degree in marketing, communications, or a related field
10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in Oncology is a must due to the client assignment
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Exceptional communication and presentation skills
Deep understanding and experience creating omnichannel experiences in pharma for HCPs and patients/caregivers
Strong analytical skills and experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel
Proficiency with digital collaboration and journey mapping tools, including Miro, Mural, and Airtable
Working knowledge of marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe
Adept at using AI systems and frameworks

Comp & perks

Competitive salaries and benefits
Reasonable accommodation during the hiring process for qualified applicants with disabilities
Inclusive and diverse workplace culture