Director of Performance Creative

Everyday Dose

. Build and run the creative engine .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative and direct-response marketing, with a strong focus on video ad production and customer insights. Capable of leading creative teams, developing data-driven strategies, and optimizing customer acquisition costs through innovative content and testing frameworks.

Highest-signal resume keywords

Performance Creative LeadershipVideo Ad ProductionCustomer Insights AnalysisCreative Testing System ManagementDTC Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MetricsCreative Framework DevelopmentCustomer Persona BuildingContent Acquisition StrategyVideo AdvertisingData-Driven Decision MakingCreative Standards SettingTesting Cadence ManagementHypothesis-Driven Team BuildingDirect-Response Marketing

Soft Skills

Team LeadershipCollaborationCreative ArticulationStrategic ThinkingAdaptability

Tools & Technologies

AI Tooling for IdeationPerformance Analysis ToolsCreative Management Software

Industry Keywords

DTCCPGWellnessBeautyFitnessSubscription ModelsCustomer Acquisition CostMidlife Female ConsumerVideo Sales LetterIngestible Brands

About the role

Key responsibilities & impact

Build and run the creative engine
Hire and lead a pod of creative strategists and performance editors
Set concept volume, testing cadence, and creative standards
Own the pipeline from insight through brief, shoot/edit, launch, performance read, and iteration
Own throughput and the effect of creative on blended CAC
Translate performance data and customer research into creative frameworks, including angles, hooks, formats, and segmented product lanes
Build customer personas and scale into new ones
Own the creative testing system using structured hypotheses, clean reads, and learning loops
Build a library of what works and why
Partner with growth on measurement and with the data team on performance analysis
Direct creator and UGC output
Write briefs and set formats for creator content
Own content acquisition strategy end to end
Set visual and tonal guardrails across the customer journey, including subscription retention
Collaborate with Product on launches and positioning, Retail on adaptation, CX on customer insights, and Growth on budget allocation
Establish a functioning creative pod and operating cadence within 90 days
Increase concept volume and iteration velocity
Improve blended CAC attributable to creative
Document a test-backed point of view on what works for customers
Build a hypothesis-driven team

Requirements

What you’ll need

8+ years in performance creative and/or direct-response marketing, with real ownership of paid video
Personally led a team producing video ads at volume, in-house or at a performance creative shop
Experience marketing physical products direct to consumer
DTC or CPG background
Supplements, wellness, beauty, or fitness experience is a strong plus
Fluent in performance metrics including hook rate, thumbstop, hold, CVR, CPA, blended CAC, and LTV
Strong instincts for female-focused wellness brands and understanding of the midlife female consumer
Taste and ability to articulate why creative works
Daily use of AI tooling for ideation, iteration, and QA
Bonus: experience scaling a nine-figure DTC brand
Bonus: built and mentored a creative team while managing up to a demanding executive
Bonus: direct-response or VSL background
Bonus: located in Austin or open to relocating there
Bonus: experience with ingestible or supplement brands and subscription replenishment models
Application must include three successful ads with performance context, one failed ad with learnings, and a response outlining first three moves for a wellness brand with rising CAC

Benefits

Comp & perks

Performance bonus
Equity
Health, vision and dental insurance
Prescription coverage
Employer covers 75% of premiums
401(k) match: 80% of contributions, up to 5% of salary
$500 a month wellness credit through JOON
Backup childcare through Helpr
Generous time off
Free product