Director, Social and Influencer

Everyday Dose

. Own social and influencer strategy, team, budget, and performance .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $145,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social and influencer strategies, with a strong focus on content creation, audience engagement, and measurable business outcomes. Proven ability to lead teams, manage relationships, and leverage performance metrics to drive growth in the DTC/CPG wellness sector.

Highest-signal resume keywords

Social Media StrategyInfluencer Program ManagementContent CreationTeam LeadershipPerformance Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Organic Social StrategyContent Pillars DevelopmentCreator Ecosystem UnderstandingPaid Creator AmplificationCultural Trend AnalysisNegotiation SkillsPerformance MetricsContent StrategyWhitelisting Pipeline DevelopmentAudience Engagement

Soft Skills

Collaborative ApproachHands-On LeadershipLow-Ego MindsetSelf-Starter AttitudeFast-Paced Adaptability

Tools & Technologies

Meta AdsSpark Ads

Industry Keywords

DTCCPGWellnessCreator StrategyAmbassador ProgramsSocial PerformanceCultural MomentsContent ProductionMicro to Mega InfluencersAudience Response

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Own social and influencer strategy, team, budget, and performance
Define organic social strategy, including content pillars, voice and visual identity, and recurring franchises
Identify trends and translate cultural moments into effective content
Direct creative production with designers, editors, and creators
Use social performance, audience response, and cultural feedback to improve strategy
Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs
Build and scale an engine generating content, word of mouth, and measurable revenue
Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega
Develop a whitelisting pipeline, including Meta and Spark Ads, with the growth team
Build tooling, processes, relationships, and reporting to drive quality, speed, and scale
Lead an existing team and report to the VP of Brand

Requirements

What you’ll need

8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness
Experience leading and developing a team while remaining genuinely hands-on
Track record building organic social around a clear content strategy
Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture
Strong instincts for culture, creative, and compelling content
Direct experience building and scaling seeding and/or ambassador programs with a 100+ roster
Deep understanding of the creator ecosystem, including sourcing, negotiating, and relationship-building
Experience with paid creator amplification and comfort with CAC and performance metrics
Strong analytical instincts and ability to connect social and influencer activity to business outcomes
Collaborative, low-ego approach and comfort working with creative, growth, and cross-functional teams
Self-starter able to set strategy, manage details, and thrive in a fast-paced environment

Benefits

Comp & perks

Comprehensive medical, vision, dental, and prescription plan coverage for team members working 32+ hours per week; company covers 75% of employee premiums
Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, beginning after the first three months
$500 monthly wellness credit through JOON for salaried employees
Helpr backup childcare and family support platform with access to vetted caregivers