Marketing Specialist, Brand Operations

Everyday Dose

. Own GS1 UPC/GTIN creation across unit, inner, and case configurations .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing product data, including UPC and GTIN creation, while ensuring accuracy across multiple retailer portals and systems. Strong organizational and communication skills are essential for collaborating with cross-functional teams and managing packaging and product launch workflows.

Highest-signal resume keywords

UPC/GTIN CreationProduct Data ManagementCross-Functional CollaborationProject Management ToolsRetailer Item Setup

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SKU InformationProduct SpecificationsPackaging Change WorkflowsArtwork CoordinationVersion Control

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationFollow-Up Skills

Tools & Technologies

AsanaSyndigo1WorldSyncRIVIR

Industry Keywords

Brand OperationsMarketing OperationsRetail OperationsCPGDTC

About the role

Key responsibilities & impact

Own GS1 UPC/GTIN creation across unit, inner, and case configurations
Maintain SKU master data and product specification sheets
Complete new-item forms and maintain product information across retailer portals and systems such as Syndigo, 1WorldSync, and RIVIR
Partner with Sales and eCommerce on item setup and product data requirements for major retail accounts
Manage operational details for shippers, displays, club packs, retailer-specific packs, promotional packs, and other packaging changes
Own GTIN creation, item setup, label copy coordination, and artwork routing for new product launches
Organize and maintain spec sheets, samples, retailer forms, and supporting materials for Sales and broker partners
Maintain artwork, dieline, and claims libraries with version control
Maintain the pack-change tracker in Asana and provide visibility into open items, owners, and status
Collaborate with Sales, eCommerce, Creative, Supply Chain, and Project Management to keep product and packaging information accurate and launches on schedule
Support product and retail launches alongside the Senior Project Manager

Requirements

What you’ll need

3-4+ years of experience in brand operations, marketing operations, retail operations, product data, CPG, or a related role
Experience working with product or item data, including SKU information, product specifications, UPCs, or GTINs
Strong attention to detail and ability to manage high volumes of product information accurately
Experience supporting packaging, artwork, label, or product change workflows
Strong organizational skills and comfort managing multiple projects, deadlines, and stakeholders
Experience working cross-functionally with Sales, Creative, Supply Chain, eCommerce, or Operations
Strong written communication and follow-up skills
Comfortable working with project management and tracking tools such as Asana
Comfortable operating in a fast-moving environment with simultaneous products, retailer requests, and packaging changes
Experience with GS1 and creating or managing UPCs and GTINs
Experience with retailer item setup and data portals such as Syndigo, 1WorldSync, or RIVIR
Familiarity with major retailer requirements across Target, Walmart, Kroger, Sam’s Club, Costco, or Amazon
Experience coordinating artwork routing, dielines, proofs, packaging changes, or print production
Experience supporting both DTC and retail channels

Benefits

Comp & perks

Health, vision, dental, and prescription plan coverage for team members working 32+ hours per week; employer covers 75% of employee premiums
Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, beginning the first day of the fourth month
$500 monthly wellness credit through JOON for salaried employees
Helpr access to vetted backup childcare and family support caregivers