Senior Brand Manager

Everyday Dose

. Develop go-to-market strategy for campaigns and launches, from positioning and creative through integrated execution .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated brand plans and go-to-market strategies, with a strong focus on consumer insights and brand storytelling. Proven ability to collaborate cross-functionally and manage projects effectively in a fast-paced environment.

Highest-signal resume keywords

Brand ManagementGo-To-Market Strategy DevelopmentDTC Marketing ExperienceProject ManagementConsumer Insights Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Brand PlansCampaign DevelopmentMarket Strategy ExecutionData AnalysisCultural Insights Application

Soft Skills

Clear CommunicationProblem-SolvingCollaborationOwnershipCreativity

Tools & Technologies

AmazonRetail PlatformsSocial MediaEvent Management Tools

Industry Keywords

CPGDTCOmnichannel MarketingBrand ActivationConsumer Engagement

About the role

Key responsibilities & impact

Develop go-to-market strategy for campaigns and launches, from positioning and creative through integrated execution
Build brand plans with creative, channel, social, events, and partnerships teams
Translate consumer insights and brand strategy into activations driving awareness, trial, and loyalty
Support brand execution across DTC, Amazon, retail, and other channels while maintaining cohesion
Identify opportunities to extend the brand into culturally relevant social, event, and partnership moments
Support product and brand partnerships driving affinity, acquisition, and retention
Partner with cross-functional teams to keep initiatives aligned, progressing, and on strategy
Use data, consumer response, and cultural feedback to refine the approach
Report performance, learnings, and priorities to cross-functional partners
Bring original ideas and continually push how the brand appears in the world

Requirements

What you’ll need

6+ years of experience in brand management or an equivalent marketing role, ideally in CPG
Track record of developing and executing integrated brand plans and go-to-market strategies
Experience in a DTC-first business with omnichannel exposure across Amazon and retail
Strong ability to translate consumer insights and brand strategy into marketing that resonates
Sharp instincts for culture, creative, and compelling brand storytelling
Strong project management skills with the ability to move quickly across multiple work-streams
Collaborative, low-ego approach and comfort working cross-functionally across an organization
Clear communicator and problem-solver who can operate and influence decisions independently
Self-starter who takes ownership, brings original ideas to the table, and thrives in a fast-paced environment

Benefits

Comp & perks

Comprehensive medical, vision, dental, and prescription plan coverage for team members working 32+ hours per week
Employer covers 75% of employee premiums
Company-sponsored 401(k) plan
401(k) match of up to 80% of contributions, capped at 5% of salary
$500 monthly wellness credit through JOON for salaried employees
Access to Helpr’s vetted backup childcare and family support platform