Shopper Marketing Manager

Everyday Dose

. Own shopper marketing across conventional and regional grocery accounts, including Kroger and its banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other regional retailers .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in shopper marketing and retail marketing within the CPG sector, with a strong focus on building marketing plans, managing budgets, and analyzing promotional effectiveness. Proficient in collaborating with cross-functional teams to execute strategic marketing initiatives across major grocery accounts.

Highest-signal resume keywords

Shopper Marketing ExperienceRetail Media KnowledgeSPINS Data AnalysisBudget ManagementInfluencer Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopper Marketing PlansPromotional Effectiveness AnalysisBudget AllocationRetailer Content ManagementStrategic Thinking

Soft Skills

Clear CommunicationOrganizational SkillsAnalytical SkillsDesign JudgmentCollaboration

Tools & Technologies

Google WorkspaceExcelKroger 84.51Retailer PortalsCatalina Programs

Industry Keywords

CPG BrandGrocery AccountsFood and BeverageRetail MarketingJoint Business Plans

About the role

Key responsibilities & impact

Own shopper marketing across conventional and regional grocery accounts, including Kroger and its banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other regional retailers
Build shopper marketing plans and budgets for each grocery account, including marketing portions of joint business plans and account-specific launch strategies
Lead retail media, promotions, in-store programs, demos, retailer content, and creator activations
Develop promotional and in-store calendars covering digital coupons, aisle offers, signage, displays, and account-specific programs
Build shopper marketing toolkits and activation plans for new product launches
Brief and manage retail media across Kroger 84.51 and other retailer media networks
Manage retailer brand pages, product page copy, and supporting content consistent with brand guidelines
Lead influencer and creator programs, including briefing, creator selection, content development, and performance measurement
Set demo priorities with Field Marketing and manage Catalina and Inmar programs
Track shopper marketing spend and accruals with Finance and allocate investment
Analyze promotional and program results, including SPINS data, and make recommendations
Keep account managers informed before launches and bring results into retailer line reviews
Partner with Sales, Field Marketing, Brand, Finance, and agencies to execute aligned programs
Operate as an individual contributor with no direct reports

Requirements

What you’ll need

5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency
Hands-on experience within conventional grocery, including major accounts such as Kroger or similar retailers and regional grocery accounts such as Publix or comparable banners
Food and beverage CPG experience, ideally within a mid-sized or high-growth consumer brand
Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts
Working knowledge of retail media and offer platforms, such as Kroger 84.51 or similar networks
Experience with SPINS or similar retail data and translating performance into clear business recommendations
Familiarity with retailer portals, brand page and content tools, and influencer or creator programs
Strong analytical skills and ability to evaluate promotional effectiveness and make budget allocation decisions
Strong strategic thinking connecting shopper programs to account and brand objectives
Strong eye for design and judgment to assess shopper marketing materials and retailer content
Clear, confident communication skills and ability to work effectively with Sales and cross-functional partners
Highly organized, able to manage multiple retailers, programs, deadlines, budgets, and stakeholders
Comfortable in a fast-moving, high-growth environment and balancing strategy with hands-on execution
Proficiency in Google Workspace and Excel
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Benefits

Comp & perks

10% bonus
Health, vision, dental, and prescription plan coverage
Employer covers 75% of employee premiums
401(k) plan with company match of up to 80% of contributions, capped at 5% of salary
$500 monthly wellness credit through JOON for salaried employees
Helpr access to vetted backup childcare and family support caregivers
Approximately 10% travel for store visits, trade shows, and team gatherings