Vice President – Growth

Everyday Dose

. Set the annual and quarterly DTC growth plan, targets, and budget .

Posted 10/17/2026full-timeAustin • Texas • United StatesLead💰 $250,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC growth strategy, performance marketing, and subscription lifecycle management, with a strong focus on cohort economics and data-driven decision-making. Proven ability to lead multidisciplinary teams and communicate effectively with executive leadership.

Highest-signal resume keywords

DTC Growth StrategyCohort EconomicsSubscription Lifecycle ManagementPerformance MarketingExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CACLTVPaybackIncrementality TestingMedia Mix ModelingAttributionConversion MetricsCreative Testing ProgramsData AnalysisBudget Management

Soft Skills

EmpathyTrust BuildingCandid FeedbackHigh StandardsLeadership

Tools & Technologies

Paid SocialSearchTV/CTVEmail MarketingSMS MarketingAnalytics ToolsAgency Management

Industry Keywords

DTC E-commerceGrowth MarketingSubscription ModelCustomer AcquisitionRetention Strategies

About the role

Key responsibilities & impact

Set the annual and quarterly DTC growth plan, targets, and budget
Own new-customer volume, CAC, payback, and M3/M12 retention as one scorecard
Own the DTC P&L and communicate performance, tradeoffs, and recommendations to the CEO and leadership team
Lead paid social, search, TV/CTV, creator, and affiliate acquisition and allocate spend based on cohort quality and payback
Manage agency partners and determine which capabilities should be built in-house
Improve landing pages, offers, site experience, and subscription checkout
Lead subscription onboarding, email and SMS, win-back, and churn-reduction programs
Evaluate acquisition programs based on downstream retention and contribution
Build a repeatable process for briefing, testing, learning, and scaling creative
Own cohort-level reporting, incrementality testing, attribution, and growth measurement
Enforce the 12-month payback ceiling and respond to CAC increases or deteriorating cohort quality
Hire, develop, and lead the multidisciplinary Growth organization
Partner with Finance, Operations, Product, and Brand on forecasting, inventory, pricing, launches, and growth decisions
Establish the DTC growth strategy and operating rhythm across acquisition, conversion, retention, creative, and analytics

Requirements

What you’ll need

12+ years of experience in growth, performance marketing, or DTC e-commerce
5+ years leading multidisciplinary Growth teams at Director level or above
Experience personally leading a subscription consumable brand through 20%+ annual growth while maintaining or improving month-12 retention
Experience at a DTC brand with $25M+ in revenue
Deep command of cohort economics, including CAC, LTV, payback, contribution margin, and M3/M12 retention
Experience operating under a defined payback ceiling
Hands-on knowledge across paid social, search, TV/CTV, creator, and affiliate channels
Experience with incrementality testing, media mix modeling, and attribution
Strong understanding of conversion metrics beyond CPM, including impressions-per-new-customer and first-order conversion rate
Deep subscription and lifecycle expertise across onboarding, email and SMS, churn reduction, and win-back
Strong creative judgment and experience building structured creative testing programs
Data-native and comfortable working directly in the numbers while partnering closely with analytics
Experience building in-house capabilities while holding agencies accountable to measurable outcomes
Strong executive communication skills
Leadership style grounded in empathy, high trust, candid feedback, and high standards
Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent experience

Benefits

Comp & perks

20% bonus incentive
Health, vision, dental, and prescription plan coverage for team members working 32+ hours per week
Employer covers 75% of employee insurance premiums
Company-sponsored 401(k) plan
401(k) match of up to 80% of contributions, capped at 5% of salary
$500 monthly flexible wellness credit through JOON for salaried employees
Helpr access to vetted backup childcare and family support services