Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth

everydays GmbH

. Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches .

Posted 9/29/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social accounts with a focus on budget management, campaign scaling, and data-driven analysis. Proficient in full-funnel analysis, attribution models, and collaboration with creative teams to optimize performance.

Highest-signal resume keywords

Meta Ads Media BuyingBudget ManagementData AnalysisAttribution SkillsTest-Driven Work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupCreative LaunchesFunnel AnalysisCohort AnalysisPerformance EvaluationCreative AssessmentDirect-Response MechanismsAnomaly DetectionReporting RoutinesCreative Diversity

Soft Skills

CollaborationProblem-SolvingDecision-Making

Tools & Technologies

Attribution ToolsAds ManagerPixelCAPIUTMsAI Tools

Industry Keywords

Direct-to-ConsumerSupplement BrandsHealth Brands

About the role

Key responsibilities & impact

Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches
Scale campaigns as long as unit economics remain sustainable
Analyze the entire funnel, from ad and offer through landing page to conversion
Identify and prioritize the biggest bottlenecks
Develop test hypotheses and evaluate creative performance
Test different angles, formats, creators, and hooks in parallel
Provide data-driven learnings to the Creative Strategist and Copywriting team
Prioritize the testing backlog for bundles, pricing logic, value stack, message match, and landing page structure
Brief specialist teams, evaluate tests, and roll out winning variations
Make decisions based on new customers, CM3, aMER, MER, and CAC relative to customer lifetime value
Analyze performance according to the attribution model
Ensure accurate data capture and resolve anomalies with IT
Maintain naming conventions and account structure
Establish reporting and review routines for growth, budget, and learnings
Collaborate with Creative, Copy, Web, and IT teams

Requirements

What you’ll need

Several years of experience in Meta Ads media buying within a direct-to-consumer (D2C) environment
Proven ability to independently manage budgets and drive profitable account growth
Strong understanding of contribution margin, CAC/CLV, new customers, CM3, aMER, and MER
Understanding of full-funnel and cohort analysis
Experience with test-driven work and documenting learnings
Strong data analysis and attribution skills
Experience with attribution tools beyond Ads Manager
Understanding of the limitations of platform attribution and tracking setups, including Pixel, CAPI, and UTMs
Knowledge of common direct-response mechanisms, including hook–problem–solution, value stack, social proof, and scarcity
Ability to assess creative and offer performance
Understanding that creative diversity is essential for scalable accounts
Enjoy working with Creative, Copy, and Web teams
Experience using AI tools for reporting, anomaly detection, and creative analysis
Ideally, experience with supplement or health brands

Benefits

Comp & perks

Remote-only role with clear processes and a high degree of autonomy
Full ownership of paid social accounts
Team support for creatives, copy, landing pages, and tracking
Short decision-making paths
Genuine ownership of budget allocation and testing
Regular performance reviews and learning sessions
Opportunity to build the performance marketing system of a growing health brand from the ground up and grow with it