everydays GmbH

Performance Marketing

• Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches
• Scale campaigns as long as unit economics remain sustainable
• Analyze the entire funnel, from ad and offer through landing page to conversion
• Identify and prioritize the biggest bottlenecks
• Develop test hypotheses and evaluate creative performance
• Test different angles, formats, creators, and hooks in parallel
• Provide data-driven learnings to the Creative Strategist and Copywriting team
• Prioritize the testing backlog for bundles, pricing logic, value stack, message match, and landing page structure
• Brief specialist teams, evaluate tests, and roll out winning variations
• Make decisions based on new customers, CM3, aMER, MER, and CAC relative to customer lifetime value
• Analyze performance according to the attribution model
• Ensure accurate data capture and resolve anomalies with IT
• Maintain naming conventions and account structure
• Establish reporting and review routines for growth, budget, and learnings
• Collaborate with Creative, Copy, Web, and IT teams

Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth