Principal Product Manager – Activation

Evolve

. Own the product roadmap from signed agreement to a live, bookable listing .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $190,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in product management with a focus on onboarding, activation, and conversion metrics. Proficient in utilizing analytics tools and SQL to drive product decisions and improve operational efficiency.

Highest-signal resume keywords

Product Management ExperienceSQL SkillsProduct Analytics ToolsOnboarding AutomationTwo-Sided Marketplace Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Roadmap OwnershipActivation Rate ImprovementExperimentation and MeasurementFunnel BuildingCohort Analysis

Soft Skills

Decision-MakingCollaborationCommunication

Tools & Technologies

AmplitudeClaudeCursor

Industry Keywords

Compliance-Heavy OnboardingVacation RentalReal EstateHospitalityProperty Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the product roadmap from signed agreement to a live, bookable listing
Drive activation rate, time to live, and 180-day retained activations
Identify where owners stall across property setup, photo scheduling, permits, rates, and multi-property onboarding
Ship product changes that reduce manual onboarding steps through self-serve setup, automated scheduling, and reminders
Run experiments end to end, including hypothesis development, scoping, measurement, and decision-making
Own activation instrumentation with analytics and measure signup-to-live steps by cohort
Partner with Onboarding and Operations to improve the underlying system rather than adding manual work
Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the signup handoff
Interview single-property and portfolio owners and translate findings into product decisions

Requirements

What you’ll need

8+ years of product management experience, with meaningful time owning onboarding, activation, or time-to-value
Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side
Track record of moving activation, conversion, or early retention metrics, with experiments to demonstrate it
Experience partnering with operations or field teams to automate manual processes
Strong SQL skills and hands-on experience with product analytics tools such as Amplitude
Ability to build funnels and cohorts independently
Comfortable working at the specification level with engineers
Ability to take products from discovery through launch and iteration
AI-native working style using tools such as Claude or Cursor for specs, research synthesis, and analysis
Nice to have: experience with compliance-heavy or regulated onboarding, vacation rental, real estate, hospitality, property management, and multi-property or business customers

Benefits

Comp & perks

Variable annual bonus based on company and individual performance
Equity in the company
401(k) with a 4% immediate vesting match
16–18 weeks of paid parental leave for birthing parents
10 weeks of paid parental leave for non-birthing parents
Infertility coverage
Comprehensive medical, dental, and vision plans
100% employer-paid dental and vision for individual coverage
Low-cost medical option
10 free mental health visits
Pet insurance
Generous PTO
RTO for full-time exempt employees
Sick leave
Holidays
Personal holiday
Annual Evolve travel credit after one year
Discounts on stays at all Evolve properties
World-class onboarding programs
Learning and development resources
Employee Resource Groups