Senior Manager, Lifecycle Marketing

Evolve

. Own owner lifecycle marketing end-to-end, covering scheduled and triggered messages from first information request through onboarding, the first 180 days, and beyond .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, focusing on end-to-end owner communication strategies and optimization of conversion and retention metrics. Proficient in utilizing enterprise marketing automation platforms to create and manage segmented, behavior-driven journeys for consumer and prosumer audiences.

Highest-signal resume keywords

Lifecycle MarketingCustomer.io ExpertiseA/B TestingAudience SegmentationCopywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingRetention MarketingAudience SegmentationA/B TestingConversion OptimizationJourney MappingData AnalysisCampaign ManagementBehavioral Targeting

Soft Skills

Analytical MindsetClear CommunicationEngaging Content Creation

Tools & Technologies

Customer.ioBrazeIterableMarketoClaude

Industry Keywords

Consumer MarketingProsumersOwner LifecycleMulti-Stage JourneysNurture Campaigns

About the role

Key responsibilities & impact

Own owner lifecycle marketing end-to-end, covering scheduled and triggered messages from first information request through onboarding, the first 180 days, and beyond
Audit current and planned communications and create mapped, segment-specific journeys for Core, Plus, and Pro owners
Expand lifecycle channels beyond email and SMS to include in-product nudges, push notifications, help content, and timed sales or onboarding touchpoints
Lead migration of owner communications from legacy platforms to Customer.io and establish build standards and governance
Build segmentation and triggers based on real-time behavior and performance signals
Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement, and targeted outbound campaigns
Optimize conversion across under-engaged lead segments
Drive qualified lead conversion and 180-day owner retention metrics
Design and run hypothesis-driven A/B tests and apply findings to subsequent testing
Partner with sales, product, onboarding, support, and analytics to translate operational updates into clear owner communications

Requirements

What you’ll need

7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys
Hands-on expertise with enterprise marketing automation platforms such as Customer.io, Braze, Iterable, Marketo, or similar, including building, deploying, debugging, and optimizing journeys directly
Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives
Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture
Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests
Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners
Experience marketing to small business owners or prosumer segments
AI-native workflow; proficiency using modern tools such as Claude to enhance research, drafting, and analysis capabilities

Benefits

Comp & perks

Industry-competitive pay
Equity in the company
401(k) with a 4% immediate vesting match
16-18 weeks of paid parental leave for birthing parents
10 weeks of paid parental leave for non-birthing parents
Infertility coverage
Comprehensive medical, dental, and vision plans
100% employer-paid dental and vision for individual coverage
Low-cost medical option
10 free mental health visits
Pet insurance
Generous PTO
RTO for full-time exempt employees
Sick leave
Holidays
Personal holiday
Annual Evolve travel credit after one year
Discounts on stays at all Evolve properties
World-class onboarding programs
Learning and development resources
Employee Resource Groups