Senior Manager, Performance Marketing

Evolve

. Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in performance marketing, particularly in managing paid acquisition strategies across various channels, including Google Ads and Meta. Proficient in budget management, campaign optimization, and data analysis to drive effective marketing outcomes.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementMeta Campaign OptimizationAnalytical SkillsPaid Acquisition Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Media BuyingCampaign StructureBidding StrategiesBudget PacingAudience ManagementCreative TestingOptimization TechniquesForecastingSQLData Interpretation

Soft Skills

Analytical ThinkingInfluenceCollaboration

Tools & Technologies

Performance MaxConnected TVPodcast AdvertisingProduct Analytics ToolsAI Tools

Industry Keywords

Cost-Per-AcquisitionCost-Per-Qualified-LeadMedia SpendCreative StrategyAttribution

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships
Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels
Monitor qualified-lead delivery against plan and forecast, diagnose performance drivers, and allocate budget for efficient volume
Own monthly spend and volume inputs to the marketing forecast and re-plan in-month when delivery changes
Build and optimize Google Ads and Meta campaigns directly
Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data
Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination
Launch Performance Max, connected TV, podcast, and expanded direct mail channels from zero to one
Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and scaling decisions
Help build measurement of incrementality and currently unseen offline channels and partner on attribution
Partner with analytics, product, and sales across the funnel from impression to signed agreement
Lead through evidence and influence as a senior individual contributor on a small, flat team

Requirements

What you’ll need

7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
Deep platform expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
Ownership of forecasting, including monthly spend and volume inputs to a marketing plan and re-planning mid-month when delivery moves
Strong analytical skills and comfort with SQL and a product analytics tool
Ability to interpret channel and funnel data and make investment decisions
Experience developing or executing paid creative strategy in partnership with creative teams or agencies
AI-native working style using tools like Claude for analysis, creative iteration, and reporting

Benefits

Comp & perks

Industry-competitive pay
Equity in the company
401(k) with a 4% immediate vesting match
16-18 weeks of paid parental leave for birthing parents
10 weeks of paid parental leave for non-birthing parents
Infertility coverage
Comprehensive medical, dental, and vision plans
100% employer-paid dental and vision for individual coverage
Low-cost medical option
10 free mental health visits
Pet insurance
Generous PTO
RTO (for full-time exempt employees)
Sick leave
Holidays
Personal holiday
Annual Evolve travel credit after one year
Discounts on stays at all Evolve properties
World-class onboarding programs
Learning and development resources
Employee Resource Groups