Senior Social Marketing Manager – Growth

Evolve

. Own Evolve’s paid and organic social marketing .

Posted 11/11/2026full-timeRemote • United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social marketing campaigns, optimizing for cost-per-lead goals, and leveraging analytics for performance measurement. Proficient in launching and scaling social channels and creative programs while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Paid Social MarketingMeta Ads ManagerCampaign OptimizationCreative DevelopmentSQL Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social MarketingCampaign StructureCost-Per-Lead OptimizationCreative TestingAudience IdentificationPerformance AnalyticsBranded Search MeasurementCreative Brief WritingTesting MethodologiesAI Tools Utilization

Soft Skills

Creative InstinctsCollaborationCommunicationAnalytical ThinkingAdaptability

Tools & Technologies

Meta Ads ManagerReddit AdvertisingChatGPTTikTok AdvertisingLinkedIn AdvertisingPodcast Advertising

Industry Keywords

Performance MarketingCreator PartnershipsMarketplace ExperienceTwo-Sided BusinessReal Estate Experience

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Evolve’s paid and organic social marketing
Run Meta campaigns hands-on, including campaign structure, budgets, pacing and creative testing
Optimize against monthly qualified-lead and cost-per-qualified-lead goals
Develop multiple ad variants and scale effective creative
Own social inputs to the monthly marketing forecast and re-plan during the month as needed
Launch Reddit, ChatGPT, TikTok, LinkedIn and podcast advertising from zero
Define spend, expected signals and stopping criteria for new channels
Identify new owner audiences, including first-time hosts and second-home owners
Build a creator and owner-story program
Own organic social channels, voice and community presence
Identify creative and cultural trends and determine which to act on
Brief and collaborate with the creative designer and content team
Measure brand impact using branded search, lift studies and holdouts
Report results, failed tests and learnings plainly
Collaborate with the search marketer, creative designer and content team on Evolve’s owner-acquisition funnel

Requirements

What you’ll need

6+ years in social or performance marketing, with hands-on ownership of paid social campaigns
Managed significant paid social spend against a cost-per-lead, CPA or CAC goal
Direct experience with Meta Ads Manager rather than through an agency
Built a social account, channel, creator program or podcast from nothing and demonstrated its growth
Strong creative instincts and ability to write briefs for designers or creators
Ability to test ideas quickly and systematically and discontinue unsuccessful tests
Ability to interpret platform reporting and product analytics independently
Ideally some SQL experience
AI-native working style using tools such as Claude for creative iteration, analysis and reporting
Nice to have: TikTok or LinkedIn ads experience, podcast or creator partnerships, marketplace or two-sided business experience, or real estate/short-term rental background
Must live in an approved U.S. location; hiring is available anywhere in the U.S. except D.C. and Hawaii

Benefits

Comp & perks

Industry-competitive pay
Equity in the company
401(k) with a 4% immediate vesting match
16-18 weeks of paid parental leave for birthing parents
10 weeks of paid parental leave for non-birthing parents
Infertility coverage
Comprehensive medical, dental, and vision plans
100% employer-paid dental and vision for individual coverage
Low-cost medical option
10 free mental health visits
Pet insurance
Generous PTO
RTO for full-time exempt employees
Sick leave
Holidays
Personal holiday
Annual Evolve travel credit after one year
Discounts on stays at all Evolve properties
World-class onboarding programs
Learning and development resources
Employee Resource Groups