Chief Marketing Officer

Excelsior University

. Lead Excelsior University's enrollment marketing strategy, lead generation, brand growth, and student pipeline growth .

Posted 10/6/2026full-timeAlbany • New York • United StatesLead💰 $190,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enrollment marketing strategy, lead generation, and brand growth within higher education. Proficient in managing marketing operations, analytics, and budget oversight while collaborating with various stakeholders to achieve enrollment targets.

Highest-signal resume keywords

Enrollment Marketing StrategyDigital Marketing ManagementLead Generation and ConversionMarketing Automation and CRMBrand Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationDigital MarketingMarket ResearchP&L AccountabilityMarketing AnalyticsSEOSEMContent MarketingAudience SegmentationFunnel Reporting

Soft Skills

Interpersonal SkillsAnalytical SkillsCommunication SkillsLeadership SkillsEmotional Intelligence

Tools & Technologies

Marketing Automation ToolsCRM TechnologyAI Marketing ToolsDigital Advertising PlatformsAnalytics Software

Industry Keywords

Higher Education MarketingAdult LearnersDemand GenerationShared-Services ModelB2B/B2C Services Sales

About the role

Key responsibilities & impact

Lead Excelsior University's enrollment marketing strategy, lead generation, brand growth, and student pipeline growth
Build brand awareness and demand generation for degree and non-degree programs
Develop marketing strategies, campaigns, and channels that generate qualified inquiries
Lead and manage digital marketing, content/brand marketing, product marketing, and marketing operations and analytics staff
Operate Enrollment Marketing as a shared service for University network members under an agency model
Identify and onboard new network partners and expand services sold to existing partners
Own shared-services P&L, including pricing, cost-to-serve, profitability, and performance reporting
Set goals for inquiry volume, lead quality, application conversion, and cost per lead/acquisition; report progress to executive leadership
Develop and execute integrated enrollment marketing across digital, content, paid, organic, and offline channels
Collaborate with Admissions on lead handoff, lead scoring, service-level agreements, and conversion metrics
Partner with Academic Affairs and Deans to align marketing with program priorities, enrollment targets, and academic quality
Develop brand architecture and value-proposition communications across academic products
Guide market research, audience segmentation, market analysis, and competitive analysis
Lead SEM, SEO, paid social, organic social, and content marketing initiatives while maximizing ROI
Define and track marketing KPIs and meet quarterly and annual lead-generation and pipeline targets
Manage marketing and advertising agency and vendor relationships
Manage a multimillion-dollar marketing budget
Advise the President and executive leadership on marketing performance, trends, and competitive opportunities
Collaborate with Strategic Partnerships, IT, Analytics & Business Intelligence, Communications, the Project Management Office, and other departments
Use audience insights and analytics to continuously improve marketing performance
Report to the President and spend considerable time in the University's main offices in Albany, NY, with periodic travel to regional offices and centers throughout the U.S.

Requirements

What you’ll need

Seven or more years of progressive experience in enrollment marketing, higher education marketing, and/or demand-generation/lead-generation marketing leadership
Demonstrated understanding of digital and cutting-edge marketing tools and strategies
Demonstrated success generating qualified leads through digital channels and converting inquiries into a strong applicant pipeline
Demonstrated success developing, leading, and managing brand campaigns with measurable outcomes
Experience with marketing automation and CRM technology, including lead scoring, nurture campaigns, and funnel reporting
Experience gathering and analyzing marketing and funnel data to improve lead volume, quality, and conversion
Track record in marketing management, marketing plans and budgets, market research, and monitoring outcomes against pipeline goals
Track record hiring, managing, and motivating marketing staff
Experience using marketing-related technologies, including AI, to improve results, lower costs, and maximize ROI
Significant experience in digital marketing, brand marketing, and managing marketing/advertising agency relationships
Ability to work with and be sensitive to the educational needs of adult learners and diverse student populations
Ability to lead and manage change while engaging key stakeholders collaboratively
Ability to adapt marketing strategies and tactics to various geographic markets
Excellent analytical, oral, written communication, and presentation skills
Experience operating in an agency, consulting, or shared-services model
Demonstrated success identifying and securing new clients or partners and growing existing-account revenue through expanded services
Experience with service pricing, scoping, and P&L accountability
Bachelor's degree required
Strong emotional intelligence and interpersonal skills
Ability to develop and sustain professional relationships and cultivate trust
Ability to motivate, inspire, lead, and manage through supervision, influence, collaboration, and communication
Ability to work independently and collaboratively at all University levels
Capacity to act as an internal consultant and facilitator of cross-functional relationships
Demonstrated integrity and commitment to operational compliance with applicable state and federal regulations
Strong analytical and problem-solving skills, including project management experience
Preferred: extensive experience marketing to adult learners and/or online education audiences
Strongly preferred: university-level enrollment marketing vision, diverse prospective student populations, higher education marketing trends, marketing technology, B2B/B2C services sales or business development, and shared-services agreements