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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategy implementation and media buying across Asia markets, with a strong focus on data-driven analysis and campaign optimization. Proficient in managing relationships with media partners and executing end-to-end media buying processes while ensuring effective communication in Mandarin and English.
Highest-signal resume keywords
Digital Marketing StrategyMedia BuyingCampaign OperationsFluent Mandarin and EnglishAdvanced Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingMedia BuyingCampaign ManagementData AnalysisBudget TrackingPerformance AnalysisRate NegotiationCampaign TraffickingInvoice ReconciliationMedia Reporting
Soft Skills
Strong Communication SkillsAttention to DetailLogical ThinkingInitiativeHardworking Attitude
Tools & Technologies
Power BIDoubleClick Campaign ManagerGoogle Analytics 360PowerPoint
Industry Keywords
Asia MarketsMedia PartnersCampaign DeliveryMedia PerformanceGRC
About the role
Key responsibilities & impact- Assist in shaping and implementing the digital marketing strategy for China and Asia markets
- Support FXTM and potential future brands within Exinity’s portfolio
- Execute media buying activities across key Asia markets, including media sourcing, quotation collection, rate negotiation, placement selection, and booking, especially in GRC
- Manage relationships with publishers and media partners
- Coordinate campaign requirements, timelines, creative materials, and placements
- Negotiate media rates, packages, and value-added opportunities
- Manage the end-to-end media buying process, including booking confirmation, PO submission, budget and spend tracking, and invoice reconciliation
- Coordinate campaign trafficking, tracking, and launch execution
- Monitor campaign delivery and media performance
- Optimize placements and follow up with media partners
- Maintain regular media reporting and performance analysis covering spend, delivery, channel performance, and partner effectiveness
- Work with local and regional marketing teams to execute key campaign media activities
- Share media learnings and best practices across Asia
Requirements
What you’ll need- 2+ years of hands-on experience in digital marketing, media buying, or campaign operations
- Data-driven and result-oriented approach
- Strong logical thinking and communication skills
- Initiative and hardworking attitude
- Exceptional attention to detail
- Ability to deliver detailed analysis and campaign updates within very tight deadlines
- Fluent Mandarin and English required, with full professional written and verbal proficiency in both languages
- Written and verbal proficiency in Simplified Chinese
- Advanced Excel, PowerPoint, and presentation skills required
- Knowledge of Power BI, DoubleClick Campaign Manager, and Google Analytics 360 is a plus
Benefits
Comp & perks- Development opportunities and early responsibility
- Rewarding and fulfilling career
- Guidance, tools, and easy market access described as part of the employer’s employee value proposition