Senior Manager, CRO

Exinity

. Build and lead a scalable experimentation programme across all FXTM digital properties .

Posted 10/25/2026full-timeRemote • ArmeniaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and experimentation, with a strong focus on data analysis, user behavior insights, and cross-functional collaboration to drive impactful digital marketing strategies.

Highest-signal resume keywords

CRO Strategy OwnershipA/B Testing ProficiencyGoogle Analytics (GA4)SQL and Structured Data AnalysisUser Psychology Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CROExperimentationA/B TestingMultivariate TestingData AnalysisFunnel OptimizationStatistical MethodologyUser ResearchPerformance Metrics AnalysisExperiment Governance

Soft Skills

Cross-Functional CollaborationInfluencing Stakeholders

Tools & Technologies

Google Tag ManagerOptimizelyVWOWebtrends OptimizeAB Tasty

Industry Keywords

Digital MarketingUser BehaviorAcquisition FunnelsCommercial JourneysHeatmaps

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and lead a scalable experimentation programme across all FXTM digital properties
Own the CRO strategy end-to-end, including roadmap definition, tool implementation, experiment governance, and performance impact
Execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys
Develop, prioritise, and manage A/B and multivariate tests
Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research
Analyse user behaviour, drop-offs, and performance metrics to uncover bottlenecks and commercial opportunities
Define experiment requirements and brief UX, development, and product teams
Ensure tracking, QA, and statistical integrity across experiments
Translate data insights into improvements across design, messaging, and content
Report findings to senior stakeholders and influence data-backed decision-making
Select and manage CRO and experimentation tools

Requirements

What you’ll need

5+ years’ experience in CRO, experimentation, digital marketing, or web analytics
Proven experience owning and scaling an experimentation roadmap
Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms such as Optimizely, VWO, Webtrends Optimize, or AB Tasty
Experience working with SQL and structured data analysis is preferred
Strong understanding of statistical methodology and experimental design
Deep understanding of user psychology and behavioural drivers in digital environments
Experience optimising acquisition funnels, landing pages, and commercial journeys
Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders

Benefits

Comp & perks

Remote work availability
Guidance, tools, and easy market access
Skills development opportunities
Early responsibility
Rewarding and fulfilling career
Equal opportunities employment