Consumer Insights Manager

Expedia Group

. Lead end-to-end primary quantitative and qualitative research, from problem framing and approach design through analysis, storytelling, and insight activation .

Posted 10/22/2026full-timeUnited StatesMid-LevelSenior💰 $110,500 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading end-to-end quantitative and qualitative research, translating complex data into actionable insights, and influencing marketing strategies across diverse audiences. Proven ability to manage stakeholder relationships and collaborate effectively within cross-functional teams.

Highest-signal resume keywords

Quantitative Research MethodologiesQualitative Research MethodologiesStakeholder ManagementProject ManagementData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Survey DesignData AnalysisAdvanced Analytic ApproachesStorytellingResearch Project Leadership

Soft Skills

Attention to DetailCritical ThinkingInfluencing SkillsCollaboration

Industry Keywords

Consumer ResearchMarket ResearchMarketing InsightsLoyalty ProgramsBrand Strategy

About the role

Key responsibilities & impact

Lead end-to-end primary quantitative and qualitative research, from problem framing and approach design through analysis, storytelling, and insight activation
Support ad hoc qualitative and quantitative research across brands and business lines
Serve as a Center of Excellence for business and brand insights
Define and evolve best practices, frameworks, and playbooks for measuring, learning from, and acting on traveler insights
Independently manage vendor and partner relationships
Partner with Integrated Marketing, Loyalty, UXR, Analytics, Product, and other cross-functional teams
Integrate insights into strategy, planning, creative development, and in-market optimization
Synthesize complex data into actionable narratives for diverse audiences, including senior stakeholders
Communicate findings and recommendations to influence marketing, communications, creative, and broader business strategies

Requirements

What you’ll need

6+ years of experience in consumer, market, or marketing research and insights in agency, client-side, or mixed environments
Proven track record of delivering insights to inform brand and marketing strategy
Experience leading research efforts for loyalty programs or membership, or equivalent
Ability to translate business questions into research objectives and lead research projects end-to-end
Deep experience with quantitative research methodologies, including survey design, data analysis, advanced analytic approaches, and storytelling
Strong experience with qualitative research methodologies and leading initiatives end-to-end
Ability to build clear, engaging stories and visualizations from data and research outputs
Stakeholder management and influencing skills, including influencing senior leaders
Ability to navigate complex, global, matrixed organizations and build relationships across functions and geographies
Ability to collaborate with marketing, creative, analytics, UXR, and product partners
Excellent project management skills
Strong attention to detail and critical thinking skills

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Flexible work arrangements
Career growth opportunities