Consumer Insights Manager

Expedia Group

. Lead end-to-end research programs from execution through delivery of actionable insights .

Posted 11/7/2026full-timeUnited StatesMid-LevelSenior💰 $110,500 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer research and insights, with a strong focus on creative testing, brand measurement, and campaign effectiveness. Proficient in both qualitative and quantitative methodologies, capable of translating complex data into actionable narratives while managing multiple workstreams effectively.

Highest-signal resume keywords

Consumer ResearchCreative TestingBrand MeasurementQualitative Research MethodologiesQuantitative Research Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementData AnalysisSentiment AnalysisSocial ListeningProject Management

Soft Skills

CollaborationRelationship BuildingAttention to DetailCommunication

Industry Keywords

Brand Health TrackingMarketing EffectivenessCross-Functional CollaborationActionable InsightsMeasurement Best Practices

About the role

Key responsibilities & impact

Lead end-to-end research programs from execution through delivery of actionable insights
Own Creative Development & Testing, Campaign Reporting, Sponsorship Reporting, and Brand Health Tracking measurement workstreams
Collaborate with cross-functional stakeholders to define measurement objectives and tailored research plans
Advocate for brand measurement best practices across the marketing organization and Expedia Group
Manage external research partners and foster productive long-term relationships
Evolve measurement approaches using current industry standards, technologies, and marketing trends
Partner with marketing teams to understand traveler perceptions of brands and communications
Inform creative development, assess brand health, and evaluate marketing effectiveness
Act as a strategic partner to Integrated Marketing & Creative stakeholders

Requirements

What you’ll need

Minimum 6 years of experience in consumer research and insights
Strong track record in creative testing, brand and campaign measurement
Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
Proficient in qualitative and quantitative research methodologies
Proficient with social listening and sentiment analysis tools
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives
Comfortable getting hands-on with data and research
Ability to navigate complex, global organizations and build relationships across functions and geographies
Ability to collaborate with marketing, creative, analytics, and product teams
Excellent project management skills
Ability to juggle multiple workstreams and maintain attention to detail
Experience measuring campaign effectiveness and creative preferred

Benefits

Comp & perks

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness and travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership