Director, Connectivity PMM

Expedia Group

. Set the vision, strategy, and operating model for Connectivity Product Marketing across the product lifecycle .

Posted 10/30/2026full-timeUnited StatesLead💰 $193,000 - $332,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive go-to-market strategies for complex products and platforms, with a strong focus on cross-functional collaboration and team leadership. Proven ability to translate technical concepts into compelling business narratives and drive adoption across diverse partner ecosystems.

Highest-signal resume keywords

Product Marketing LeadershipGo-To-Market Strategy DevelopmentCross-Functional CollaborationTeam Building and DevelopmentExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market PlanningMessaging DevelopmentPositioning StrategyContent StrategyPerformance MeasurementMarket Intelligence AnalysisTechnical Roadmap TranslationEnterprise Technology SolutionsAPIs and Integrations

Soft Skills

People-First LeadershipCoaching and MentoringOrganizational SkillsDecision-MakingCommunication Skills

Industry Keywords

ConnectivityHospitality TechnologyTravel TechnologyEnterprise Partner AdoptionMarketing Enablement Programs

About the role

Key responsibilities & impact

Set the vision, strategy, and operating model for Connectivity Product Marketing across the product lifecycle
Establish standards, processes, and planning rhythms for consistent, high-quality go-to-market work at scale
Translate product strategy, market opportunities, partner needs, and technical roadmaps into go-to-market architecture
Lead development of messaging, positioning, value propositions, proof points, use cases, FAQs, and partner stories
Build integrated go-to-market plans with Product, commercial account teams, technical partner teams, Partner Marketing, Creative, Communications, Field Enablement, and other stakeholders
Partner with Field Enablement on reusable sales tools and technical partner teams on integration and adoption guidance
Use partner insight, market intelligence, competitive context, and performance data to improve positioning, prioritize work, influence product direction, and measure adoption and usage
Represent Connectivity Product Marketing in senior leadership forums and cross-organizational planning
Attract, develop, and retain a high-performing team; clarify priorities and ownership, coach employees, and raise Product Marketing capability
Lead a PMM team across the Hotel and Vacation Rental space and align teams around enterprise partner adoption

Requirements

What you’ll need

12+ years of experience in Product Marketing, enterprise technology, product, or a related field
5+ years leading and developing people
Track record of leading Product Marketing for complex products, platforms, APIs, integrations, or other technology solutions with multiple audiences and stakeholders
Ability to translate technical concepts into clear business value, compelling narratives, and practical go-to-market plans
Experience building and executing enterprise go-to-market strategies coordinating Product, Sales or Commercial, Technical Account Management, Marketing, Creative, Communications, and Enablement teams
Ability to organize ambiguous cross-functional work, establish operating discipline, manage dependencies, and drive decisions in a matrixed enterprise environment
Exceptional written, verbal, and executive communication skills
Experience developing positioning, messaging, segmentation, proof points, content strategies, readiness plans, and success metrics
People-first leadership approach and record of building high-performing, inclusive teams and developing talent
Experience in Connectivity, hospitality/travel technology, or another industry-specific technology ecosystem is valuable
Experience driving adoption and usage across concentrated enterprise partner bases and long-tail segments
Experience creating scalable, modular, and self-service marketing or enablement programs
Experience representing a company with external partners, industry experts, or technology communities

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Flexible benefits and support to do their best work